A structured 4–6 week paid discovery and setup phase that gives you a fully operational PPC foundation. Validated audience targeting, a tested campaign architecture and early performance data before committing to ongoing spend.

ICP & audience targeting setup - Definition and configuration of your ideal customer profile segments across platforms (Google, LinkedIn, or Meta), including intent signals and exclusion lists.

PPC audit & competitive landscape - A review of any existing paid activity and a snapshot of competitor ad strategies, messaging, and positioning in your target market.

Keyword & intent research - A prioritised keyword map covering high-intent, competitor, and category-level terms relevant to your SaaS product and buyer stage.

Campaign architecture & build - Full setup of campaign structure, ad groups, bidding strategy, budget allocation, and ad extensions across the agreed platforms.

Ad copy & creative (2–3 variants) - Copywriting for initial search or display ad variants per ad group, written for SaaS buyer intent and designed for A/B testing.

Tracking & conversion setup - Implementation or verification of GA4, Google Tag Manager, and platform-level conversion events (demo requests, trial signups, MQL actions).

Landing page CRO brief - Audit and written recommendations for your paid traffic landing page(s) to reduce bounce rate and improve trial or demo conversion.

Performance report - End-of-pilot report covering spend efficiency, CTR, CPC, conversion rates, and a go/no-go recommendation for the recurring phase.