Consultation and Strategy
Lidia Khalil
5
Starting at
$
75
About this service
Summary
This service involves providing expert guidance and insights to clients on how to effectively develop, enhance, or align their brand's visual identity with their overall business goals. This service is about more than just designing specific visual elements; it's about understanding the brand's values, target audience, and market positioning to create a holistic strategy.
Process
Day 1: Discovery Session
- Kick-off with a thorough discussion to understand your brand goals and values.
- Gather essential details about your current brand identity.
Day 2: Brand Assessment
- Conduct an in-depth analysis of your existing brand, visual elements, and market perception.
- Identify strengths, weaknesses, opportunities, and areas for improvement.
Day 3: Competitor Exploration
- Dive into researching and analyzing your competitors' visual identities.
- Uncover gaps, differentiation opportunities, and industry trends to inform your brand's unique position.
Day 4: Visual Identity Blueprint
- Craft or refine a comprehensive visual identity strategy.
- Present a visual direction including color palettes, typography choices, iconography, and imagery guidelines.
Day 5: Knowledge Transfer and Strategy Refinement
- Empower you with insights on design principles and the rationale behind the proposed strategy.
- Refine the strategy based on your feedback, ensuring it aligns seamlessly with your business objectives.
Post-Consultation:
- Deliver a comprehensive summary report and documentation of the visual identity strategy.
- Extend an invitation to seamlessly transition into the Brand Design phase, bringing the strategy to life.
What's included
Brand Assessment
Conducting a thorough analysis of the client's existing brand identity, visual elements, and current market perception. This helps identify strengths, weaknesses, opportunities, and potential areas for improvement.
Competitor Analysis
Researching and analyzing the visual identities of competitors to identify gaps, differentiation opportunities, and industry trends. This informs the strategy for making the brand stand out.
Visual Identity Strategy
Creating or refining a comprehensive visual identity strategy that includes color palettes, typography choices, iconography, imagery guidelines, and more. This strategy ensures consistency across all design elements. This will be a board aiding visual direction.
Client Education
Educating the client about design principles, terminology, and the rationale behind design decisions. This empowers the client to make informed choices about their brand's visual identity.
Example projects
Recommendations
(5.0)
Client • Nov 9, 2023
Recommended
It is an absolute pleasure working with Lidia. As a technical person, I have a very vague idea of what I want to be implemented design-wise. Lidia is the person to bring those ideas to life and more. She is really good at giving the creative direction for the brand and people working on it. Without Lidia we had a project, now we have a brand. And I am glad I got to work with such a professional designer. Could not recommend more.
Client • Oct 6, 2023
Recommended
Very professional and skilful designer. Lidia's designs are very thoughtful and every detail has a meaning behind it. I would totally come back to do other projects with Lidia.
Client • Aug 25, 2023
Recommended
I had the pleasure of collaborating with Lidia on the USport mobile app, and I must say her expertise in UI/UX design truly stood out. Her approach to design is very intuitive, ensuring that the final product resonates with the target audience. The layouts were crisp, and the user journey was thoughtfully mapped out. Beyond her technical skills, Lidia was very collaborative. She was open to feedback, offered clear explanations for her design choice, and consistently delivered on time.
Client • Aug 25, 2023
Recommended
Lidia showed amazing professionalism and attention to details. Everything resulted in a great cooperation while delivering the scope we agreed.
Duration
5 days
Skills and tools
Industries
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