What's included

• Master video

  You will receive a high-quality master video of final edit, for any future uses

• Customised video for upload to social media networks

  Finished video in the size (resolution), aspect ratio, desired format and quality as required by all social media networks we agree upfront to target

• Masthead for promoting video

  To help promote the video (before it is watched), a dedicated masthead will be designed, to use as a video placeholder, featured image in social media posts, website masthead and blog post featured image sections, and potentially also as a print flyer

• Multiple angle footage

  If you have footage which you've shot with multiple cameras, I will synchronise all your footage to craft a more visually dynamic video. This is particularly valuable for podcasts, interviews and customer testimonials, for example

• Colour-correction and colouring

  All videos will be colour-corrected to ensure they look right, and that separate clips match each other in colour, then coloured to provide an impactful and engaging look and feel, in line with your brand and visual theme

• Audio correction, mixing and mastering

  All provided audio will be audio-corrected, removing or reducing audible 'noise': pops, hisses and other common issues. Finally, the audio will be normalised, mixed and mastered for best delivery to mainstream platforms (YouTube, Vimeo, social media networks, etc.)

• Subtitling and transcript

  For improved social media engagement, all videos will be captioned or subtitled for people watching their social media timelines with volume muted, as well as for improved accessibility. Where relevant, a transcript can also be provided

• Stock footage

  For additional video needs, stock footage which augments b-rolls and other assets you have available, as well as any static stock images or illustrations will be used as needed, and licenses provided.

• Soundtrack and sound effects

  To add excitement to the video, to add dynamism and to augment the brand atmosphere you're attempting to convey, licensed soundtracks, music and other sound effects will be used, with licenses provided

• Visual style guide

  In the making of your video, a colour palette, typography and other typesetting elements used on screen to match your branding and desired visual direction, will be documented and provided for future use. This will include

• ADD-ON SERVICE: Additional mastheads and thumbnails

  In addition to the included masthead, a series of alternative promotional mastheads and thumbnails can be designed for a richer marketing campaign

• ADD-ON SERVICE: Video reformatting for additional social networks

  In addition to the one agreed-upon delivery format, reformatting (vertical, horizontal, square videos) can be provided for additional social media network and other use requirements

• ADD-ON SERVICE: Additional language captions or subtitles

  Beyond English, captions and subtitles can be created in any language and integrated into the video. The captions/subtitles will be provided as a separate file for your future use

• ADD-ON SERVICE: Burned-in captions or subtitles

  To ensure there is always a caption available on the video—and that it cannot be removed—captions and subtitles can be 'burned in' to the video. The typography can be styled to match a desired look

• ADD-ON SERVICE: Project file and media archive

  A full video edit project file along with all assets used can be provided for you to be able to change the edit yourself