Brand identity & guidelines

Sonia Andriano

Contact for pricing

About this service

Summary

What you can expect working with me:
Marketing expertise I prioritise clear messaging and storytelling over personal preferences. All my designs make sense to your audience: they're strategic and engaging. Great communication I ensure we’re always on the same page with a clear scope, easy client onboarding and regular communication. A strategic partner & problem solver I don’t just deliver websites and logos - I listen to your pain points and actively offer solutions. I act as a business partner by challenging your assumptions and proposing an alternative point of view.

Process

Discovery Call Let's talk about your business and your goals. Here, I'm attentively listening to your pain points. Then, I tell you more about me, my background and my process. If we're a good fit, I'll send a proposal for a custom solution.
Onboarding If you've chosen to go ahead, I'll invite you to a Notion portal where you'll be able to sign the terms of service, get your deposit invoice and fill out a branding questionnaire. Once onboarding is completed, we can kick-off the project 🚀
Research & Strategy I start with a Strategy call. Then, once we're aligned I will start researching your market and your competitors.
Visual Direction When research is done, I'll get into creative mode, putting together different mood boards to present you, so we can align on visual direction. and I'll design different versions of the logo, I'll choose a font
Visual Identity Design When we're aligned on the visual direction, I'll draft different versions of the logo, I'll choose a typeface and colour palette
Refinement Through 3 rounds of revision, I'll get your feedback on the design until you're 100% happy with the results
Guidelines + extra Depending on the package you choose, I'll provide you with detailed guidelines on how to use your new shiny brand kit, as well as add any extras, such as graphic templates or brand strategy deck.

What's included

  • Brand style guide

    Including primary logo, secondary logo, logo mark, typography, colour palette, mood board

  • Brand kit guidelines

    Do's and don'ts with the given visual identity

  • Brand strategy

    Including brand's purpose, mission, values, positioning and messaging

  • Graphic assets

    Including social media, email and marketing graphic templates

Example projects

Brand visual identity for a coaching platform

Recommendations

(5.0)

George Stevens • Soother

Client • Jun 5, 2025

Recommended

I can't speak highly enough of Sonia. We've ended up with a beautiful and highly functional website but the process of getting there was exactly as I had hoped it would be. Professional but friendly and very easy to collaborate effectively with - exactly what I was looking for. In our video meetings and in person meeting Sonia balanced offering her own ideas with carefully taking on board what I was looking for and I honestly wouldn't hesitate to recommend her to anyone.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Figma

Figma

More services

Conversion-focused website design and development

Example projects

Contact for pricing