Generative Engine Optimization | GEO + AI Search VisibilityKaz Fernandez
Your customers are asking ChatGPT, Perplexity and Google's AI answers for recommendations in your category. This finds out whether you come up, and what to do about it if you don't.
This is not SEO with a new name. Search engines rank pages. Generative engines read, summarise and recommend, and they can only recommend a business they can crawl, parse and confidently describe. Most businesses fail at the first step and have no idea.
WHAT I ANALYSE
AI crawl access: Whether GPTBot, PerplexityBot and ClaudeBot can reach your site at all, and whether your content survives without JavaScript
Entity clarity: Whether an AI can state what you do, where, and for whom without guessing
Baseline citation frequency: How often you appear across a defined set of real customer prompts, measured repeatedly, not once
Share of voice against named competitors on those same prompts
Third-party mention footprint: The directories, reviews and publications generative engines actually pull from
Question coverage: Definition, comparison, how-to, use case, objection, entity and metric questions in your category, and which ones you answer
Structured business information: What's missing, wrong or contradictory
Trust and evidence signals AI systems weight
Local AI discoverability
WHAT YOU RECEIVE
AI Visibility baseline: your citation rate across a defined prompt set,
measured over multiple runs, with the variance shown
Competitor comparison on the same prompts
The questions your customers are asking where you do not appear
What AI systems currently cannot confidently say about you, and why
Technical fix list: crawl access, rendering, structured information
Content opportunity map: the pages and answers worth creating, ranked
Authority and evidence gaps
A 30 / 60 / 90 GEO action plan with a re-measurement schedule
45-minute walkthrough call
Delivered within 3 weeks
WHAT I WILL NOT PROMISE YOU
Nobody can guarantee AI citations, and anyone who does is selling you
something. The published research is clear: AI answers are volatile. One 2025 study found only about 30% of brands stayed visible from one AI answer to the next, and only around 20% survived five consecutive runs of the same query. No single technique has shown a stable, long-term effect across every platform.
So this service measures repeatedly rather than once, reports the variance
instead of hiding it, and focuses on the two things research does support:
being genuinely, clearly on-topic, and being findable and parseable in the
first place. Everything else is labelled as the hypothesis it is.
BEST FOR
Businesses in categories where customers ask for recommendations: hospitality, automotive, trades, professional services, retail, local services.
FAQs
Example work
Contact for pricing
Duration3 weeks
Tags
Surfer SEO
Brand Strategist
Consultant
Content Strategist
Copywriter
Growth Marketer
Marketing Strategist
Market Researcher
SEO Writer
Service provided by
Kaz Fernandez Auckland, New Zealand
- 3
- Followers
Generative Engine Optimization | GEO + AI Search VisibilityKaz Fernandez
Contact for pricing
Duration3 weeks
Tags
Surfer SEO
Brand Strategist
Consultant
Content Strategist
Copywriter
Growth Marketer
Marketing Strategist
Market Researcher
SEO Writer
Your customers are asking ChatGPT, Perplexity and Google's AI answers for recommendations in your category. This finds out whether you come up, and what to do about it if you don't.
This is not SEO with a new name. Search engines rank pages. Generative engines read, summarise and recommend, and they can only recommend a business they can crawl, parse and confidently describe. Most businesses fail at the first step and have no idea.
WHAT I ANALYSE
AI crawl access: Whether GPTBot, PerplexityBot and ClaudeBot can reach your site at all, and whether your content survives without JavaScript
Entity clarity: Whether an AI can state what you do, where, and for whom without guessing
Baseline citation frequency: How often you appear across a defined set of real customer prompts, measured repeatedly, not once
Share of voice against named competitors on those same prompts
Third-party mention footprint: The directories, reviews and publications generative engines actually pull from
Question coverage: Definition, comparison, how-to, use case, objection, entity and metric questions in your category, and which ones you answer
Structured business information: What's missing, wrong or contradictory
Trust and evidence signals AI systems weight
Local AI discoverability
WHAT YOU RECEIVE
AI Visibility baseline: your citation rate across a defined prompt set,
measured over multiple runs, with the variance shown
Competitor comparison on the same prompts
The questions your customers are asking where you do not appear
What AI systems currently cannot confidently say about you, and why
Technical fix list: crawl access, rendering, structured information
Content opportunity map: the pages and answers worth creating, ranked
Authority and evidence gaps
A 30 / 60 / 90 GEO action plan with a re-measurement schedule
45-minute walkthrough call
Delivered within 3 weeks
WHAT I WILL NOT PROMISE YOU
Nobody can guarantee AI citations, and anyone who does is selling you
something. The published research is clear: AI answers are volatile. One 2025 study found only about 30% of brands stayed visible from one AI answer to the next, and only around 20% survived five consecutive runs of the same query. No single technique has shown a stable, long-term effect across every platform.
So this service measures repeatedly rather than once, reports the variance
instead of hiding it, and focuses on the two things research does support:
being genuinely, clearly on-topic, and being findable and parseable in the
first place. Everything else is labelled as the hypothesis it is.
BEST FOR
Businesses in categories where customers ask for recommendations: hospitality, automotive, trades, professional services, retail, local services.
FAQs
Example work
Contact for pricing