Customer Psychology + Journey MappingKaz Fernandez
Why someone who wants what you sell still doesn't buy it.
Customers rarely tell you the real reason. They say "too expensive" when they mean "I wasn't confident", and "I'll think about it" when they mean "I couldn't tell the difference between you and them."
WHAT I ANALYSE
Trust: Where confidence drops and what causes it
Perceived risk: What they're afraid of getting wrong
Price anxiety: The difference between expensive and unjustified
Proof: That evidence is missing at the moment it's needed
Complexity and choice overload
Uncertainty: The questions you leave unanswered
Contro: Where the process takes the decision away from them
Competition: What the alternative offers that you don't
The full journey, from first encounter to repeat purchase
WHAT YOU RECEIVE
Hesitation Score and a hesitation map across the journey
The major barriers, ranked by what they're costing you
The psychological explanation behind each one, in plain English
Customer journey map with the friction points marked
Evidence for every finding, labelled OBSERVED, SUPPORTED, INFERRED or HYPOTHESIS, you'll always know what I measured and what I think
Recommended fixes with priority, impact and effort
The KazVisuals Lens™ on the findings that matter most
45-minute walkthrough call
Delivered within 2 weeks
BEST FOR
Businesses with interest that doesn't convert, and no idea where it's leaking.
FAQs
Contact for pricing
Duration2 weeks
Tags
Brand Strategist
Competitor Analysis
Consultant
Content Strategist
Growth Marketer
Marketing Strategist
Market Researcher
UX Researcher
Conversion Rate Optimization
Service provided by
Kaz Fernandez Auckland, New Zealand
- 3
- Followers
Customer Psychology + Journey MappingKaz Fernandez
Contact for pricing
Duration2 weeks
Tags
Brand Strategist
Competitor Analysis
Consultant
Content Strategist
Growth Marketer
Marketing Strategist
Market Researcher
UX Researcher
Conversion Rate Optimization
Why someone who wants what you sell still doesn't buy it.
Customers rarely tell you the real reason. They say "too expensive" when they mean "I wasn't confident", and "I'll think about it" when they mean "I couldn't tell the difference between you and them."
WHAT I ANALYSE
Trust: Where confidence drops and what causes it
Perceived risk: What they're afraid of getting wrong
Price anxiety: The difference between expensive and unjustified
Proof: That evidence is missing at the moment it's needed
Complexity and choice overload
Uncertainty: The questions you leave unanswered
Contro: Where the process takes the decision away from them
Competition: What the alternative offers that you don't
The full journey, from first encounter to repeat purchase
WHAT YOU RECEIVE
Hesitation Score and a hesitation map across the journey
The major barriers, ranked by what they're costing you
The psychological explanation behind each one, in plain English
Customer journey map with the friction points marked
Evidence for every finding, labelled OBSERVED, SUPPORTED, INFERRED or HYPOTHESIS, you'll always know what I measured and what I think
Recommended fixes with priority, impact and effort
The KazVisuals Lens™ on the findings that matter most
45-minute walkthrough call
Delivered within 2 weeks
BEST FOR
Businesses with interest that doesn't convert, and no idea where it's leaking.
FAQs
Contact for pricing