Social Media Management

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About this service

Summary

I offer comprehensive Social Media Management, delivering tailored strategies, custom content, and detailed analytics to grow your online presence across platforms like Instagram, Twitter, or LinkedIn. What makes me unique is my focus on data-driven insights paired with creative, brand-aligned visuals, ensuring measurable results and a seamless client experience from strategy to execution.

Process

1. Initial Consultation & Goal Setting
- We discuss your objectives, target audience, and preferred platforms to define clear goals (e.g., brand awareness, engagement, sales).
2. Strategy Development
- I create a customized social media strategy, including content themes, posting frequency, and platform-specific tactics, presented for your approval.
3. Content Planning
- I design a detailed content calendar with captions, hashtags, and schedules, ensuring alignment with your brand and goals.
4. Asset Creation
- I produce custom graphics, visuals, or videos tailored to your brand, ready for posting or review.
5. Content Posting & Management
- I schedule and publish the approved posts across your chosen platforms, managing timing and initial engagement as needed.
6. Monitoring & Engagement
- I track post performance, respond to comments (if agreed), and adjust strategies in real-time to maximize impact.
7. Analytics & Reporting
- I compile a detailed report of key metrics (e.g., reach, engagement, growth) and provide insights on what worked and why.
8. Review & Handover
- We review the project outcomes together, and I deliver a handover guide with tools and tips for you to maintain or build on the results.
This streamlined process ensures a structured, transparent approach, delivering measurable value while keeping the client involved at key stages.

What's included

  • Social Media Strategy Plan

    A detailed document outlining goals, target audience, content themes, posting schedule, and platform-specific tactics to boost engagement and growth.

  • Content Calendar

    A month-long schedule (or project-specific duration) with planned posts, captions, hashtags, and posting times, ready for client approval or execution.

  • Custom Graphics & Visual Assets

    Branded images, infographics, or videos (e.g., created in Canva or Adobe tools) designed to align with the client’s identity and campaign goals.

  • Published Posts

    A set number of fully managed posts (e.g., 10-20 per month) uploaded across chosen platforms, optimized for reach and engagement.

  • Engagement Report

    A summary of interactions (likes, comments, shares) with insights on audience response and recommendations for future adjustments.

  • Analytics Dashboard

    A clear report (e.g., via Google Sheets or platform analytics) showing key metrics like follower growth, impressions, and click-through rates.

  • Campaign Performance Review (if applicable)

    An end-of-project analysis of any paid or organic campaigns, highlighting ROI, reach, and lessons learned.

  • Handover Guide

    A concise document or video walkthrough explaining how to maintain the social media presence post-project, including logins (if managed) and best practices.


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Facebook

Facebook

Instagram

Instagram

TikTok

TikTok

X

X

YouTube

YouTube

Industries

Social Media
Social Media