What's included

• Discovery and strategy recap

  Strategy and creative direction questionnaire.

• Creative direction and moodboards

  Two creative direction concepts, based on the strategy questionnaire.

• Logo design suite*

  Primary logo • Secondary logo • Submark • Favicon

• Color system*

  Two concepts are included. The color system includes your brand colors + the digital and print values + pairings.

• Font system*

  Two concepts are included. The fonts can be free or paid, if a paid version is proposed, there will be a similar free alternative font system provided. (Paid fonts are the responsibility of the client)

• Brand elements & supporting graphics (up to 5)

  Brand digital elements and high-quality branded images to promote your brand and stay visually consistent.

• Modification rounds*

  This package is open to having 3 modification rounds for the assets that are marked with an *. All of the other deliverables without the * aren't eligible for any modification.