Summary

Process

FAQs

• Vector vs Pixel-based (PNG / JPG) illustrations, what's best for your brand?

  1. Vector graphics are based on mathematical equations to represent shapes, lines, and colors. They use points, lines, curves, and polygons to create images. Pixel-based graphics are composed of a grid of individual pixels, each with its color value. Images are created by arranging these pixels. 2. Vector graphics are resolution-independent, meaning they can be scaled to any size without losing quality. They are ideal for logos, icons, and illustrations that need to be resized frequently. Raster graphics are resolution-dependent. Enlarging a raster image may result in a loss of quality as the pixels become more visible. 3. Vector graphics may limit the effects, layers, and styling. If you are looking for a more traditional illustration look, they are a good choice for more simple, minimal branding. Pixel-based illustrations can expand to traditional and digital mediums or a combination of both, allowing you to create much more unique textures; these are good for brands looking for a much more unique, organic, artistic approach or modern brands that would like more rough edges.

• What are the benefits of incorporating illustrations into your website or product?

  1. Visual Appeal and Engagement: Illustrations enhance a website's overall look and feel, making it visually appealing and engaging for visitors. 2. Storytelling and Communication: Illustrations help convey messages, tell stories, and explain complex ideas in a visual and easily understandable manner. 3. Brand Identity and Recognition: Custom illustrations aligned with a brand's style strengthen brand identity and contribute to better recognition. 4. Emotional Connection and Atmosphere: Well-designed illustrations evoke emotions, create a positive atmosphere, and contribute to setting the website's tone. 5. User Understanding and Accessibility: Illustrations simplify information, guide users through the interface, and enhance accessibility by providing alternative ways to convey content.

• How do you know if this is the right service for your website or product?

  1. Complex Concepts or Processes: If your website communicates complex ideas, processes, or features, illustrations can help simplify and visualize information for better user understanding. 2. Low Engagement: If you notice low user engagement or high bounce rates, adding visually appealing illustrations can capture users' attention and encourage them to explore your content further. 3. Storytelling Opportunities: If your brand or content has a narrative or story to tell, illustrations can be a powerful tool for storytelling, making the experience more compelling and memorable. 4. Competitive Differentiation: If your industry or niche is competitive and you want your website to stand out, unique and well-designed illustrations can help differentiate your brand from others. 5. Educational Content: If your website provides educational content or tutorials, illustrations can enhance the learning experience by visually complementing textual information. 6. Visual Gaps in Content: If your website has large blocks of text or lacks visually engaging elements, illustrations can break up the monotony and make the content more visually appealing. *Remember that the decision to use illustrations should align with your overall brand strategy and the preferences of your target audience. Conducting user testing or gathering feedback can also help you assess whether illustrations positively impact your website's performance and user satisfaction.*