What's included

• Logo Design

  Including logotype, brand mark, color variations, and overall logo usage.

• Brand Strategy

  Includes a clear brand foundation (purpose, vision, mission, and values), a strong positioning framework that defines the target audience, competitors, brand pillars, and unique value proposition, as well as the brand’s personality, tone of voice, and key messaging. It also outlines the high-level visual direction, customer experience approach, communication strategy, and when needed brand architecture.

• Brand Application

  Includes applying the logo, colors, typography, and visual system across marketing materials, packaging, social media, websites, merchandise, and environmental design, ensuring every element feels cohesive and recognizable. Beyond visuals, it also defines how brand messaging and tone of voice appear in copywriting, campaigns, and customer interactions.