What's included

• Logotype

  I can create a logotype based on what the client wants and needs. Important information such as core values, target audience and visual preferences will help me define what the logotype has to communicate. If there's graphic material already in use, it can also be analysed to help define what the client likes and what they don't like. What in the previous material is good, and what is not as good? Then I create two suggestions, along with a short presentation with each suggestion, based on the gathered information. After some feedback from the client, one suggestion is picked and modified if needed to match the wants and needs. When the main logotype is finished, I also make sure to adapt it so that it can be used in all the different medias and formats required by the client (for example in social media, as a small print, on a website etc).

• Visual identity and brand guidelines

  If a new logotype isn't enough it might be necessary with a complete visual identity and brand guidelines. The visual identity consists of the logotype, colours, fonts, icons and patterns used, and the brand guideline is simply a guide of how the visual identity is correctly presented. This is suitable for clients wishing for a more serious and professional appearance. The visual identity can play a significant role in whether a brand gains strength in the market or not, and thus be an important part of the brand's development.

• Printables

  I can put together printables for clients who want their marketing material to be presented in a physical form, for instance folders, sheets or posters. The format depends on what the client wants to communicate and along with the amount of information. This deliverable may require both illustrational work and graphic design of the print.

• Packaging design

  For any physical product I can also create packaging design in any format and style, depending on the brand.