Outlines the project’s goals, research insights, core problem framing, potential design directions in the form of mood board(s), and next steps to ensure alignment and guide the project forward. It remains flexible to adapt to new insights and information, ensuring that development stays aligned as the project evolves.

If the challenge offers opportunity for functional innovation, an exploration of possible solutions would be presented as preliminary 3d models, sketches, or rough prototypes. 1-3 mechanical concepts are included, depending on the project scope and complexity. The mechanical concepts are not yet "stylized" and serve as the basis for the next design concept stage.

2-3 design concepts. These may include visualizations, sketches, rough prototypes, etc. Each offering a coherent idea and direction which can be further developed.

Preliminary 3D CAD models that demonstrate form, function, and user interaction.

A model which can be explored using the mobile, tablet or computer - and placed in your surrounding in order to get an impression of size, shape and color.

CAD and accompanying production specifications for production of a physical 3D prototype - can range from a rough form factor model to a more detailed painted model to impress - depending on the need and budget.

Optimized CAD files, material selection, and manufacturing process recommendations to ensure cost-effective, scalable production.