What's included

• Information Summary

  Document containing essential project details, such as problem framing, constraints, priorities list, yearly quantities, manufacturing limitations, logistics, cost targets, and target markets.

• User Persona Profiles

  Profiles capturing core demographics, needs, and behaviors of the target users, for use in evaluating the concept and its potential to best address needs.

• Competitive Benchmark Analysis

  Summary of competitor products and market position insights.

• Design Strategy Document

  A concise, low-investment guide offering initial design directions through curated mood boards, visual references, and thematic examples. This document is crafted to facilitate a collaborative discussion, allowing stakeholders to align on a design direction before deeper concept development begins. It serves as a foundation to refine design goals and set a focused creative vision for subsequent stages.