In the Preconcept stage, I provide a strategic foundation for your product, collecting crucial data—from market analysis and cost targets to user personas and competitive benchmarks. This stage doesn’t just outline product requirements; it reframes challenges as opportunities, setting a clear direction aligned with both user needs and business goals. With my experience in turning abstract requirements into actionable insights, I bring a unique approach that de-risks the early stages of product development, ensuring design choices are purposeful from the start.