Complete Visual Identity for your Company

Vlad Savruk

Starting at

5,000

About this service

Summary

I create comprehensive visual identity systems that transform businesses into memorable brands through meticulous design and strategic thinking. My approach combines detailed craftsmanship with systematic design principles, delivering not just beautiful visuals but a cohesive brand experience that resonates with your audience and differentiates you from competitors

Process

1. Discovery

In-depth consultation to understand your brand's values, target audience, industry positioning, and objectives. We'll discuss your vision, competitors, and what makes your brand unique to establish a solid foundation for the design work.

2. Visual Exploration

Creating tailored moodboards based on our discovery discussion. You'll review and provide feedback on each moodboard as well as specific elements within them. This collaborative process helps us align on aesthetic direction before moving into design development.

3. Logo & Brand Development

Crafting your primary logo and initial brandboard based on the approved direction from the moodboard phase. This includes multiple logo concepts and refinements based on your feedback until we achieve the perfect visual representation of your brand.

4. Style Guide Creation

Developing comprehensive brand guidelines that document all visual elements of your identity system. This includes logo usage rules, color specifications, typography hierarchy, visual elements, and application examples to ensure brand consistency.

5. Delivery

Final handover of all promised deliverables in organized, ready-to-use formats. This includes the complete logo suite in various file formats, comprehensive style guide, application examples, and all source files needed to implement your new visual identity.

FAQs

How long does the entire visual identity process take?
Typically, a complete visual identity project takes 4-6 weeks from discovery to final delivery. The timeline may vary based on project complexity and your feedback response time.
How many revisions are included in the service?
The package includes up to 3 rounds of revisions for each major deliverable. Additional revision rounds can be arranged at an hourly rate if needed.
What information do you need from me to get started?
To begin, I'll need information about your business goals, target audience, competitors, brand values, and any existing design preferences. A detailed questionnaire will be provided at the start of our collaboration.
Do I own all the rights to the designs?
Yes, upon final payment, you receive full ownership rights to all delivered designs. I retain the right to showcase the work in my portfolio unless otherwise specified.
Can you help with implementation after delivery?
While the package focuses on creating your visual identity system, I offer additional services for implementation across various platforms. This includes website design, social media templates, and marketing materials at negotiated rates.
How do we handle fonts and licensing?
The style guide will recommend both commercial and free font alternatives. If commercial fonts are selected, I can guide you through purchasing appropriate licenses, or we can select quality free alternatives.

What's included

Brand Logo Suite
Complete logo system including primary logotype, variations (horizontal, vertical, icon-only), and responsive versions optimized for different applications and sizes
Comprehensive Brand Guidelines
A detailed style guide document including: - Logo specifications (clear space, minimum size, incorrect usage) - Brand color palette with RGB, CMYK, HEX, and Pantone values - Typography system with primary and secondary fonts, sizing hierarchy, and usage rules - Visual elements (patterns, icons, photography style)
Brand Applications
Practical implementation examples showing your visual identity applied across: - Digital assets (website mockups, social media templates, email signatures) - Print collateral (business cards, letterhead, envelopes) - Marketing materials (brochures, presentation templates) - Product/packaging visualization (where applicable)
Brand Assets Package
Complete file package with all logo formats (.ai, .eps, .svg, .pdf, .png, .jpg), fonts, color swatches, and templates in both print and digital-ready formats

Example projects