Summary

FAQs

• What types of copywriting projects do you specialize in?

  I specialize in website content, marketing collateral, social media content, and blog articles.

• What is your process for conducting research and understanding target audiences?

  I conduct thorough research into the client's industry, competitors, and target market. This includes analyzing market trends, consumer behavior, and identifying key demographics and psychographics of the target audience.

• How do you ensure your copy aligns with a client's brand voice and goals?

  Something I strive for is using effective communication with the client. I'll do an initial consultation with the client to understand their brand identity, values, target audience, and specific goals for the project. I review any existing brand guidelines provided by the client, including style guides, tone of voice documents, and key messaging principles. This helps me understand the desired brand personality and communication style. I review samples of the client's previous content, if available, to ensure consistency in tone, style, and messaging. I maintain open communication with the client, seeking clarification on any ambiguities and incorporating their input to refine the copy accordingly. If the client feels I've gone off brand and doesn't align with their voice, I'll make any necessary changes.