Words that Wow: Copywriting for Impactful MessagesMackenzie Kirby
What sets me apart from other copywriters is my ability to blend creativity with clarity, creating compelling narratives that connect with audiences. I have an understanding of branding and audience psychology that allows for me to tailor messages that not only capture attention but also drive meaningful engagement.
FAQs
I specialize in website content, marketing collateral, social media content, and blog articles.
I conduct thorough research into the client's industry, competitors, and target market. This includes analyzing market trends, consumer behavior, and identifying key demographics and psychographics of the target audience.
Something I strive for is using effective communication with the client. I'll do an initial consultation with the client to understand their brand identity, values, target audience, and specific goals for the project. I review any existing brand guidelines provided by the client, including style guides, tone of voice documents, and key messaging principles. This helps me understand the desired brand personality and communication style. I review samples of the client's previous content, if available, to ensure consistency in tone, style, and messaging. I maintain open communication with the client, seeking clarification on any ambiguities and incorporating their input to refine the copy accordingly. If the client feels I've gone off brand and doesn't align with their voice, I'll make any necessary changes.
Mackenzie's other services
Contact for pricing
Tags
Google Docs
Hemingway App
Microsoft Word
V-Ray
Article Writer
Author
Blog Writer
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Mackenzie Kirby Wilmington, USA
Words that Wow: Copywriting for Impactful MessagesMackenzie Kirby
Contact for pricing
Tags
Google Docs
Hemingway App
Microsoft Word
V-Ray
Article Writer
Author
Blog Writer
What sets me apart from other copywriters is my ability to blend creativity with clarity, creating compelling narratives that connect with audiences. I have an understanding of branding and audience psychology that allows for me to tailor messages that not only capture attention but also drive meaningful engagement.
FAQs
I specialize in website content, marketing collateral, social media content, and blog articles.
I conduct thorough research into the client's industry, competitors, and target market. This includes analyzing market trends, consumer behavior, and identifying key demographics and psychographics of the target audience.
Something I strive for is using effective communication with the client. I'll do an initial consultation with the client to understand their brand identity, values, target audience, and specific goals for the project. I review any existing brand guidelines provided by the client, including style guides, tone of voice documents, and key messaging principles. This helps me understand the desired brand personality and communication style. I review samples of the client's previous content, if available, to ensure consistency in tone, style, and messaging. I maintain open communication with the client, seeking clarification on any ambiguities and incorporating their input to refine the copy accordingly. If the client feels I've gone off brand and doesn't align with their voice, I'll make any necessary changes.
Mackenzie's other services
Contact for pricing