What's included

• Discovery and Planning: Defining Your Vision

  In-depth exploration to define your brand's essence, including core values, personality traits, and target audience refinement. Clarifying deliverables and discussing expectations.

• Moodboard

  Two moodboard options are based made to reflect your brand's identity and establish creative direction, based on our discussion. It might include photography, typography, graphic design samples to communicate the intended look and feel of your brand. Client shall pick one of the moodboards are the project's creative direction.

• Logo Suite

  Primary logo, secondary logo, submark, favicon

• Color System

  Comprehensive brand color palette encompassing digital and print values, accompanied by suggested pairings to ensure consistency and versatility.

• Font System

  Font system will be proposed (heading, subheading, body text) along with in-use sample. Fonts may be paid or free. Paid font purchase is the client's responsibility.

• Brand Elements

  Creation of brand-specific elements such as a distinctive brand pattern, icons, and/or bespoke branded images to reinforce brand recognition and cohesion.

• Review (by client)

  Up to three revision rounds included. I ensure meticulous attention to detail, aiming to perfectly manifest your vision.