Full Branding DesignEstefania Caceres
This is not just a logo and a color palette. It’s a full-body, full-heart brand identity experience — built from the inside out. We co-create with you to shape a brand that feels true, magnetic, and completely yours.
Designed for founders, creatives, and soulful businesses, this service brings your visual universe to life with purpose and clarity.
What's included
Foundational Visual Strategy
We begin with your brand’s essence: who you are, what you stand for, and how your identity wants to show up. This includes a moodboard and a strategic narrative that anchors the entire creative process.
Complete Logo System
One strong brand concept delivered as a full logo suite — primary logo, secondary marks, icon versions, and brand symbols. Flexible, cohesive, and scalable across platforms.
Custom Illustrations & Textures
From handcrafted textures to expressive visuals — we design a unique visual language tailored to your brand’s personality and needs.
Color & Typography Systems
We translate your energy and tone into a refined color palette and a clear typographic system that works beautifully across media.
Brand Guidelines (PDF)
A beautifully crafted brand book with clear usage rules: logo guidelines, color codes, typography, visual elements, illustrations, and examples of real-life use.
10 Tailored Brand Assets
We define these together based on what your brand needs most: packaging, social media templates, pitch decks, menus, signage, business cards, newsletters, and more.
Each asset is intentionally scoped — a brand deck doesn’t mean 70 slides, and a social post pack isn’t a full campaign. We prioritize what brings real value to your stage.
Organized Final File Delivery
Editable and ready-to-use files (AI, PDF, PNG, JPG) delivered in a clean, structured folder system so you can start applying your identity from day one.
FAQs
Both. Whether you're building something from scratch or shifting directions, this is for brands ready to show up with clarity and depth.
We work with founders, creatives, coaches, studios, lifestyle brands, wellness projects, and more. What matters is that you care about how your brand feels and expresses itself.
Because we do the work upfront. Through strategic alignment and deep listening, we arrive at a direction that already feels aligned before we even design.
Yes — and we’ll help you define which ones make the most sense. Every piece has a clear scope. For example, a pitch deck might be 8–10 strong slides, not 70. A social post pack might include 3–5 templates, not a campaign. Everything is designed with purpose and clarity.
Yes. If you’re looking for a more integrated experience, ask us about our branding + web or branding + packaging bundles.
Estefania's other services
Starting at$3,500
Duration7 weeks
Tags
Adobe Fresco
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Estefania Caceres proBarcelona, Spain
- 8
- Followers
Full Branding DesignEstefania Caceres
Starting at$3,500
Duration7 weeks
Tags
Adobe Fresco
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Designer
Brand Strategist
Graphic Designer
This is not just a logo and a color palette. It’s a full-body, full-heart brand identity experience — built from the inside out. We co-create with you to shape a brand that feels true, magnetic, and completely yours.
Designed for founders, creatives, and soulful businesses, this service brings your visual universe to life with purpose and clarity.
What's included
Foundational Visual Strategy
We begin with your brand’s essence: who you are, what you stand for, and how your identity wants to show up. This includes a moodboard and a strategic narrative that anchors the entire creative process.
Complete Logo System
One strong brand concept delivered as a full logo suite — primary logo, secondary marks, icon versions, and brand symbols. Flexible, cohesive, and scalable across platforms.
Custom Illustrations & Textures
From handcrafted textures to expressive visuals — we design a unique visual language tailored to your brand’s personality and needs.
Color & Typography Systems
We translate your energy and tone into a refined color palette and a clear typographic system that works beautifully across media.
Brand Guidelines (PDF)
A beautifully crafted brand book with clear usage rules: logo guidelines, color codes, typography, visual elements, illustrations, and examples of real-life use.
10 Tailored Brand Assets
We define these together based on what your brand needs most: packaging, social media templates, pitch decks, menus, signage, business cards, newsletters, and more.
Each asset is intentionally scoped — a brand deck doesn’t mean 70 slides, and a social post pack isn’t a full campaign. We prioritize what brings real value to your stage.
Organized Final File Delivery
Editable and ready-to-use files (AI, PDF, PNG, JPG) delivered in a clean, structured folder system so you can start applying your identity from day one.
FAQs
Both. Whether you're building something from scratch or shifting directions, this is for brands ready to show up with clarity and depth.
We work with founders, creatives, coaches, studios, lifestyle brands, wellness projects, and more. What matters is that you care about how your brand feels and expresses itself.
Because we do the work upfront. Through strategic alignment and deep listening, we arrive at a direction that already feels aligned before we even design.
Yes — and we’ll help you define which ones make the most sense. Every piece has a clear scope. For example, a pitch deck might be 8–10 strong slides, not 70. A social post pack might include 3–5 templates, not a campaign. Everything is designed with purpose and clarity.
Yes. If you’re looking for a more integrated experience, ask us about our branding + web or branding + packaging bundles.
Estefania's other services
$3,500