Medium Branding DesignEstefania Caceres
We craft emotionally resonant brands with purpose and personality — rooted in strategy, brought to life through our signature illustrated touch. Through a collaborative process, we help you launch with clarity, consistency, and a timeless visual language that grows with your brand.
What's included
Visual Strategy & Moodboard
We define your brand’s visual direction by analyzing competitors, current aesthetics in your industry, and your project’s specific goals. This includes a tailored moodboard and personality alignment.
Logo Design & Variations
We design a custom main logo and its variations, crafted to be flexible across different platforms and uses, while maintaining brand consistency.
Brand Textures & Illustrated Elements
To enrich your brand identity, we develop handmade textures or illustrations that support your visual system and enhance recognition without overusing the logo.
Color Palette & Typography System
We curate a unique set of brand colors and a typographic hierarchy that reflects your tone and ensures readability across all touchpoints.
Brand Guidelines Book
A comprehensive PDF guide that details correct logo usage, spacing, color combinations (allowed and not), typographic use, illustration rules, and visual do’s and don’ts.
Brand Application (Social Media & Stationery)
Design of 3 foundational social media templates and 2 pieces of basic brand collateral (e.g., business card, invoice, flyer), or 5 brand materials of your choice.
Final File Delivery
You receive all logo and visual identity files in editable (AI, PDF) and ready-to-use formats (PNG, JPG), organized and ready for implementation.
FAQs
It usually takes between 4–7 weeks. We work with intention, not rush — giving each phase the attention it deserves.
Absolutely. We can chat over video call, email, or WhatsApp — whatever feels easiest for you. We want to understand your project well before we dive in.
We work with a single, strong proposal model — and we've refined this approach for over six years. Because we invest deeply in the research and concept phase, what you see is never random: it's a strategic, thoughtful outcome aligned with your goals. Rather than spreading energy across multiple directions, we channel everything into one solid, cohesive brand that feels intentional from the start.
You're in the right place — we do both! We offer bundle deals for branding + packaging or branding + web. Just let us know what you need.
Estefania's other services
Starting at$2,900
Duration4 weeks
Tags
Adobe Fresco
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Strategist
Illustrator
Packaging Designer
Service provided by
Estefania Caceres proBarcelona, Spain
- 8
- Followers
Medium Branding DesignEstefania Caceres
Starting at$2,900
Duration4 weeks
Tags
Adobe Fresco
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Strategist
Illustrator
Packaging Designer
We craft emotionally resonant brands with purpose and personality — rooted in strategy, brought to life through our signature illustrated touch. Through a collaborative process, we help you launch with clarity, consistency, and a timeless visual language that grows with your brand.
What's included
Visual Strategy & Moodboard
We define your brand’s visual direction by analyzing competitors, current aesthetics in your industry, and your project’s specific goals. This includes a tailored moodboard and personality alignment.
Logo Design & Variations
We design a custom main logo and its variations, crafted to be flexible across different platforms and uses, while maintaining brand consistency.
Brand Textures & Illustrated Elements
To enrich your brand identity, we develop handmade textures or illustrations that support your visual system and enhance recognition without overusing the logo.
Color Palette & Typography System
We curate a unique set of brand colors and a typographic hierarchy that reflects your tone and ensures readability across all touchpoints.
Brand Guidelines Book
A comprehensive PDF guide that details correct logo usage, spacing, color combinations (allowed and not), typographic use, illustration rules, and visual do’s and don’ts.
Brand Application (Social Media & Stationery)
Design of 3 foundational social media templates and 2 pieces of basic brand collateral (e.g., business card, invoice, flyer), or 5 brand materials of your choice.
Final File Delivery
You receive all logo and visual identity files in editable (AI, PDF) and ready-to-use formats (PNG, JPG), organized and ready for implementation.
FAQs
It usually takes between 4–7 weeks. We work with intention, not rush — giving each phase the attention it deserves.
Absolutely. We can chat over video call, email, or WhatsApp — whatever feels easiest for you. We want to understand your project well before we dive in.
We work with a single, strong proposal model — and we've refined this approach for over six years. Because we invest deeply in the research and concept phase, what you see is never random: it's a strategic, thoughtful outcome aligned with your goals. Rather than spreading energy across multiple directions, we channel everything into one solid, cohesive brand that feels intentional from the start.
You're in the right place — we do both! We offer bundle deals for branding + packaging or branding + web. Just let us know what you need.
Estefania's other services
$2,900