Brand Identity Strategy & Design, with Marketing Assets

Elexia Johnson

Starting at

120

/hr

About this service

Summary

I develop authentic brand identities for businesses ready to disrupt their industries—especially minority-owned and underrepresented entrepreneurs. With nearly a decade of experience turning startups into recognized brands (like Washington's first queer Latinx brewery), I combine strategic thinking with bold creative execution. You'll get more than a pretty logo—you'll get a brand system built to compete and a partner invested in your success.

What's included

Complete Visual Identity System
A comprehensive logo suite (primary, secondary, and alternative marks), curated color palette, typography system, and supporting visual elements. Everything your brand needs to look cohesive and professional across all touchpoints—from digital to print.
Strategic Brand Guidelines
A detailed brand guidebook that goes beyond just "here's your logo." Includes your brand strategy, positioning, voice and tone guidelines, visual usage rules, and the why behind your brand decisions. Think of it as your brand's instruction manual and north star.
Launch Assets (2-4 Custom Designs)
Ready-to-use marketing materials tailored to your immediate needs—whether that's social media templates, business cards, packaging mockups, presentation decks, or promotional graphics. You choose what'll make the biggest impact for your launch.
Post-Launch Support (30 Days)
One month of guidance as you bring your new brand to life. Includes consultation on brand applications, minor adjustments, answers to "can I do this with my logo?" questions, and general troubleshooting. You're not alone after delivery. (And Brand Training so you know how to effectively use your brand)

Example projects