What's included

• Keyword Research & Competitive Analysis

  Keyword Research Report: This report would detail the identified target keywords, search volume estimates, competition level, and potential return on investment (ROI). Competitive Analysis: This analysis would outline your competitor's strengths and weaknesses in SEO and paid search strategies.

• On-Page Optimization

  On-Page Optimization Checklist: This checklist would outline all the completed on-page optimization tasks, such as keyword optimization within titles, meta descriptions, and content. Technical SEO Audit Report: This report would detail any technical SEO issues identified on the website and the implemented solutions.

• Paid Search Campaigns

  Campaign Structure & Budget Allocation: This outlines the campaign structure (ad groups, keywords) and the planned budget allocation across different channels (e.g., Search Network, Display Network).

• Ad Creation & Optimization:

  Compelling Ad Copy Variations: This includes multiple ad variations with headlines, descriptions, and call-to-actions optimized for different audiences and keywords. Landing Page Review & Recommendations: This analyzes the landing page user experience and provides suggestions for optimizing conversions.

• Campaign Management & Reporting

  Campaign Performance Reports: These reports track key metrics like impressions, clicks, conversions, cost-per-click (CPC), and conversion rate, allowing for performance optimization. Keyword Performance Analysis & Adjustments: This identifies high-performing and underperforming keywords, leading to adjustments in bids and budget allocation. A/B Testing Results: This highlights the results of A/B testing different ad variations, helping identify the most effective copy.