What's included

• Analysis & Planning

  Website User Journey Analysis: This analysis maps out the user journey across key touchpoints, highlighting potential conversion roadblocks. Conversion Funnel Analysis & Optimization Strategy: This report identifies areas within the conversion funnel for improvement and outlines a data-driven optimization strategy.

• Implementation & Testing

  A/B Testing Plan: This plan details the specific elements (e.g., call to action buttons, headlines) to be A/B tested, along with success metrics and testing duration. Implementation of A/B Tests: This involves technically implementing the A/B tests on the website using CRO tools. Heatmap & Session Recording Analysis: This analysis examines user behavior data (clicks, scrolls) to understand user interaction with the website and identify areas for improvement.

• Reporting & Optimization

  A/B Testing Results Report: This report summarizes the results of A/B tests, highlighting the winning variation and its impact on conversion rate. CRO Recommendations Report: This report details further optimization recommendations based on data analysis and user behavior insights.