What's included

• Logo Creation or Edits

  This can be a creation, edit, or reuse of a logo. Primary logo will be in multiple formats (JPEG, PNG, SVG, EPS), variations of the logo (e.g., horizontal, vertical, icon-only), black and white versions of the logo.

• Color Palette

  Provided will be primary and secondary color schemes. Based on age of your brand, colors will be reused or edited.

• Typography

  Primary and secondary typefaces, font files or links to purchase/download fonts, and guidelines for font usage.

• Brand Guidelines Document

  This includes an overview of brand values and mission, usage guidelines for logos, colors, and typography, examples of correct and incorrect logo usage, and tone of voice and messaging guidelines.

• Imagery and Iconography

  Custom icons and illustrations, photo treatment guidelines (e.g., filters, overlays), and a selection of branded stock images or brand-specific images.