Brand Identity Design

Evy Wacker

(0)

Starting at

200

/wk

About this service

Summary

Evy created cohesive brand identities with clear and clean designs.

Process

Initial Consultation and Research

- Kickoff Meeting: Discuss brand values, mission, and objectives

- Market Research: Analyze competitors and industry standards

- Audience Analysis: Identify target audience and their preferences

2. Logo Design

- Concept Development: Create initial logo concepts

- Client Feedback: Review concepts with the client and gather feedback

- Revisions: Refine the chosen logo concept based on feedback

3. Finalize Logo and Create Variations

- Primary Logo: Finalize the primary logo design

- Logo Variations: Develop horizontal, vertical, and icon-only versions

- Color Versions: Create black and white versions of the logo

4. Color Palette and Typography

- Color Palette: Define primary and secondary color schemes with color codes

- Typography: Select primary and secondary typefaces and prepare usage guidelines

5. Brand Guidelines Document

- Draft Guidelines: Compile an overview of brand values, logo usage, color, and typography guidelines

- Review and Revise: Review the document with the client and make necessary revisions

7. Social Media Assets

- Profile and Cover Images: Design profile and cover images for major social media platforms

- Post Templates: Develop templates for consistent social media branding

- Client Approval: Review and refine designs with the client

10. Imagery and Iconography

- Custom Icons and Illustrations: Develop branded icons and illustrations

- Photo Treatment Guidelines: Define guidelines for photo filters and overlays

- Image Selection: Provide a selection of branded stock images or custom photos

12. Final Review and Delivery

- Revisions: Make any final revisions based on client feedback

- Delivery: Provide the final files and guidelines to the client

What's included

Logo Creation or Edits
This can be a creation, edit, or reuse of a logo. Primary logo will be in multiple formats (JPEG, PNG, SVG, EPS), variations of the logo (e.g., horizontal, vertical, icon-only), black and white versions of the logo.
Color Palette
Provided will be primary and secondary color schemes. Based on age of your brand, colors will be reused or edited.
Typography
Primary and secondary typefaces, font files or links to purchase/download fonts, and guidelines for font usage.
Brand Guidelines Document
This includes an overview of brand values and mission, usage guidelines for logos, colors, and typography, examples of correct and incorrect logo usage, and tone of voice and messaging guidelines.
Imagery and Iconography
Custom icons and illustrations, photo treatment guidelines (e.g., filters, overlays), and a selection of branded stock images or brand-specific images.

Example projects