Iterative Logo Design

Evy Wacker

Starting at

/hr

About this service

Summary

I offer custom logo design tailored to your brand’s identity, values, and audience. You’ll receive a full brand package with multiple logo variations—primary, secondary, icon-only, and black-and-white. All logos are designed for versatile use, from digital platforms and social media to print, packaging, and apparel. I work on a fast and reliable timeline, and can also include bonus assets like business card mockups or social media icons if desired.

Process

The process begins with 2–3 unique concept options, allowing us to explore creative directions together. I include revisions to ensure the final logo aligns perfectly with your vision. Depending on complexity of logo and revisions made, process will take 1-3 weeks.

What's included

Logo Variations
Full-color logo (primary version) Black and white version Reversed/white version (for dark backgrounds) Horizontal and stacked (vertical) layouts Icon or simplified mark (for favicon, app icon, etc.)
File Formats
Vector files: .AI, .EPS, and/or .PDF (for scaling and printing) Raster files: .PNG (transparent background), .JPG (for web use), and optionally .SVG (for responsive web) High-resolution and web-optimized versions
Brand Guidelines
Logo usage rules (spacing, sizing, background usage) Color palette Typography (brand fonts for headings/body) Do’s and don’ts Visual examples of correct/incorrect usage
Bonuses
Mockups (e.g., business cards, apparel, signage) to visualize the logo in real-world settings Social media profile images or templates (square/circle cropped logo, banner assets)

Example projects