Build a fitness and wellness app that makes staying active, tracking progress and managing personal health goals simpler, more engaging and more accessible for users and fitness professionals.

I lead the strategy and creative direction, with specialist support for product design, production and development. I remain your lead from the initial brief through launch, ensuring every part of the product works together to deliver a seamless digital fitness and wellness experience.

Eight weeks. $7,000. Fitness and wellness mobile app, trainer management dashboard and admin experience, designed in Figma and developed for your agreed platform.

Fitness startups, wellness brands, gyms, personal trainers, fitness studios, health and lifestyle businesses, and entrepreneurs building a new digital fitness product or improving an existing wellness experience.

This engagement is suited to businesses developing workout tracking apps, personal fitness coaching platforms, gym membership applications, nutrition and meal planning apps, meditation platforms, habit tracking applications or connected wellness solutions.

We review your business model, target audience, fitness workflows, existing brand identity and technical requirements before defining the product scope.

If you already have approved designs, a development-only engagement may fit your brief. A smaller MVP, specialized fitness platform or larger wellness ecosystem can be scoped separately.

Strategic intake covering business objectives, target users, fitness goals, competitive context and platform requirements.

Product architecture and feature prioritization.

User journey mapping for fitness enthusiasts, trainers and administrators.

Information architecture and wireframes for the agreed application screens.

Planning of workout, activity tracking and wellness management workflows.

User registration, login and profile management.

Personal fitness profiles and goal setting.

Fitness level assessment and personalized onboarding.

Workout plans and exercise libraries.

Exercise categories, instructions and demonstration videos.

Daily workout schedules and activity tracking.

Workout completion and progress tracking.

Step counting and activity monitoring through agreed integrations.

Calorie tracking and fitness statistics.

Weight, body measurements and progress monitoring.

Nutrition tracking and meal planning interfaces.

Water intake and daily habit tracking.

Fitness challenges, achievements and rewards.

Workout reminders and push notifications.

Membership plans and subscription management.

Personal trainer discovery and booking.

In-app communication and coaching workflows.

Progress reports and fitness analytics.

Trainer registration and profile management.

Client onboarding and management.

Workout plan creation and assignment.

Exercise library and workout schedule management.

Client activity and progress monitoring.

Fitness goal tracking.

Appointment and session scheduling.

Client communication and coaching management.

Basic performance insights and reporting.

User and trainer management.

Membership and subscription management.

Workout and exercise content management.

Fitness program and category management.

Challenge and promotional campaign management.

Booking and service management.

User roles and permission controls.

Content and platform configuration.

Basic user engagement and business analytics.

Operational reporting and platform management.

Complete UI/UX design system in Figma.

Reusable components, typography, colors and interaction guidelines.

Responsive interfaces for desktop, tablet and mobile.

Application development for the agreed platforms.

Backend architecture and database setup.

Integration of agreed payment, notification and fitness tracking services.

Integration with supported health and fitness data providers, where agreed.

Workout, membership and progress tracking functionality.

Security-focused implementation and appropriate access controls.

Performance and usability optimization.

Functional testing across agreed user journeys.

Responsive and device compatibility checks.

Testing of agreed integrations and fitness tracking workflows.

Testing of workout plans, progress tracking and membership features.

Deployment support for the agreed environment.

Source code and design file handover.

Technical documentation and administrative training.

Three weeks of post-launch support.

Fitness and wellness applications require particular attention to personal data protection, health-related information, user privacy and third-party integrations. We define applicable data flows, permissions, integration requirements and responsibilities before development begins. Medical diagnosis, clinical validation, independent security audits and formal regulatory certification are not included unless separately agreed.

Weeks 1–2: Product discovery, business requirements, fitness workflows, user journeys, feature prioritization and wireframes.

Weeks 3–4: UI/UX design, design system, fitness app interfaces and trainer and admin dashboard designs.

Weeks 5–6: Application development, backend setup, workout management, activity tracking and dashboard implementation.

Week 7: Integration of agreed payment gateways, fitness tracking services, notifications and third-party APIs.

Week 8: Testing, refinements, deployment and handover.

Any previous strategy, UX audit or design engagement can be credited toward this project when agreed in the written proposal.

Additional features, new integrations, wearable device connectivity, advanced analytics, platform expansions or ongoing maintenance can be scoped as separate engagements.

Existing agreed terms are preserved, and any additional credit or ongoing support arrangement will be documented before work begins.

Send me your fitness or wellness business website (if available), a short description of your product, your preferred platforms (iOS, Android or web), the key features you want to include and your target launch date.

I'll help define the right product scope and a clear roadmap for bringing your fitness and wellness application to market.