What's included

• Comprehensive Brand Audit

  This includes a detailed analysis of the current market positioning and brand identity. I'll review competitor brands, identify target audiences, and assess the brand’s strengths and weaknesses. This audit will form the foundation for all strategic recommendations and creative outputs.

• Distinctive Brand Name and Slogan

  The creation of a unique and memorable brand name and slogan that resonates with the target audience and reflects your ethos. I'll ensure the name and slogan work across various media and that it's culturally appropriate in target markets. The deliverable includes a rationale for the choices and how they align with brand objectives.

• Brand Strategy Roadmap

  A detailed plan that outlines the steps to launch and maintain the new brand identity. This includes timelines for rollout, marketing strategies, and key performance indicators (KPIs) to measure success. The roadmap ensures that your brand's introduction and ongoing presence are coherent and effective, aiming to maximise brand recognition and loyalty.