Brand Sprint

Henrietta Holderness

Starting at

1,000

About this service

Summary

Set your brand up for success! The Brand Sprint is a focused two-week sprint to help brands develop the essential building blocks of a strategically informed visual brand.

Whether your current branding isn't connecting with you audience as it should, you're gearing up to take your next big step, or you want to elevate your branding. I develop your core visual identity to make you stand out, and level up!

Process

Stage 1: Discover

Through our founders questionnaires and research, we cover the ‘why’ behind your business and how to extract this magic into a core visual identity. This foundational work brings clarity and purpose to your branding.

Brand Audit: Define your brand's current position and gather essential information to guide visual identity development.

Brand Inspiration: Gain a broader view of your brand's desired stylistic direction to guide visual identity development.

Kick-Off Call: Solidify the research and go through our Visual Positioning Matrix to pin point the visual direction of you brand.

Stage 2: Direction

This foundational research shapes the entire brand strategy, providing key insights into the market context and your current brand landscape.

Moodboard & Visual Direction: Map a visual blueprint of your brand's aesthetic serving as the cornerstone of your strong, recognisable visual identity.

Stage 3: Design & Define

After signing off Stage 2, we develop your Visual Identity.

Colour Palette & Hierarchy: Define your brand with informed colour choices and hierarchy to establish brand recognition, marketplace differentiation and professionalism.

Typography Suite & Hierarchy: Develop strategically considered typography pairings and hierarchy across your brand's typefaces, weights and styles.

Primary Logo: Craft your brand's core mark, translating strategic insights into distinctive visual form.

Logo Suite Colourways: Define approved colour variations of your logo suite for every application and background.

Brand Application: Demonstrate how your brand identity performs across print, packaging, and digital platforms, creating a cohesive visual experience.

Stage 4: Deliver

As the process concludes, we deliver your brand new Visual Identity to you, including a complete visual asset library, and Mini-Brand Guidelines (a guide for applying them across key touch points).

Mini-Brand Guidelines: Provide a concise, 1-page PDF guide for everyday visual identity application.

Visual Asset Library: Share the complete library of visual assets created during the project, provided in all relevant sizes and formats, ready for immediate implementation of your new visual identity.

FAQs

Who is the Brand Sprint for?
Ambitious founders who need a striking, foundational visual identity that perfectly aligns with their brand, to present to investors or customers
How long does the process take?
We begin with founders' questionnaires and a kickoff call to uncover the 'why' behind your business and strategise how to extract this magic into a core visual identity. The sooner you're able to find time to do this foundational work with me, the quicker I can design your new brand identity. It normally takes between 1-2 weeks, depending on your schedule.

What's included

Creative Direction & Moodboard
A visual blueprint of your brand's new visual identity - the cornerstone of your strong, recognisable brand, and a key tool for those working on your business to refer to and understand your brand's vision.
Mini-Brand Guidelines
A concise, 1-page PDF guide to easily apply your new brand identity across all your touchpoints.
Brand Colour Palette & Hierarchy
Informed, bespoke brand colours and hierarchy to establish instant brand recognition, marketplace differentiation and professionalism.
Brand Typography & Hierarchy
3 strategically considered typography pairings and hierarchy that encapsulate the essence of your brand in type, and are functional across all usages.
Primary Logo
Your brand's visual identity crafted into a core mark, translating strategic insights into a distinctive visual form. Complete with bespoke colour variations and in multiple formats (PNG, JPEG, Ai).

Example projects