Drive leads and conversions with a B2B case study

Mike Putnam

5

(2)

Starting at

$

1,500

About this service

Summary

Case studies (aka customer success stories) follow a simple, yet powerful narrative: the challenges your customer faced, the solutions you provided, and the results you helped your customer achieve.
More than a superficial testimonial. Case studies are in-depth documentaries of a happy customer's experience with you. They *educate* readers about your solutions, and give prospects the confidence they need to buy. I provide interviewing, storytelling, research, and content writing expertise to produce a compelling case study that will help you attract and convert prospective customers.

Process

For details on process, see the descriptions of the case studies in my profile. In the meantime, here’s an overview: conduct background research on your solution, write questionnaire #1 (for interview with you), conduct interview #1 with you, write questionnaire #2 (for interview with your customer), conduct interview #2 with your customer, analyze and annotate the transcripts to search for strongest story elements and stand-out quotations, draft the case study, and deliver it to you. I include two rounds of revisions in my pricing.

What's included

  • B2B case studies

    First, I offer case studies in two lengths: 800 - 900 words (see Algenys case study in my profile); 1300 - 1400 words (see EmpowerID case study). Second, I'm a writer, not a graphic designer, so I will deliver raw text. However, I can invite an expert graphic designer to collaborate on the project. Her work is featured in the Algenys case study in my Contra profile. Third, I'll include suggestions for highlighted quotes (“pull-quotes”) and a sidebar. These elements summarize main points, catch the reader’s eye, and make the case study easy to skim. Fourth, I include two rounds of revisions in my pricing. Finally, case studies can be repurposed for your blog, social media, and email marketing. I'm happy to offer these extra services for a modest fee.

Example projects

B2B Case Study 1: EmpowerID secures SIEMENS' cloud-based systems

B2B Case Study 2: Algenys uncovers unseen business opportunities

Recommendations

(5.0)

Recommended

Mike is a talented and gifted writer. He is also such a pleasure work with; responsible, timely and communicative. I cannot recommend him highly enough. Mike understood exactly what we needed, and singlehandedly created all the wording for a new website for our nonprofit charity. If you have any writing needs, I urge you to hire Mike!

Recommended

I had a truly wonderful experience working with Mike. He supported me with outreach consultation and website strategy, as well as writing and development of promotional materials for my courses. He is knowledgeable, competent, responsive, warm and collaborative. I recommend him with 100% enthusiasm!

Duration

4 weeks

Skills and tools

Researcher
Content Writer
SEO Writer
Google Drive
Microsoft Office 365
SEO

Industries

B2B
SaaS
Marketing

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