I specialize in Local SEO. That means my work focuses on small businesses that see customers in their offices or stores—everyone from hair salons to lawyers and accountants. In addition, it’s important to note that my audits analyze websites for both human readers and for Google’s algorithms. The best websites account for both. My process: First, I'll interview you to discover what makes you stand out from the crowd (i.e., your Unique Value Proposition or UVP). Second, I’ll audit your website for humans, for example: • Does the copy speak to your UVP? • Does the copy answer the prospect’s basic question: “What’s in it for me?” Third, I'll audit the site for Google, for example: • Does your location show up in Google search? • What keywords are you targeting to help Google understand your site? • Are organizations in your community linking to your site (thus making your company valuable in Google’s eyes)? Finally, we’ll meet to discuss recommendations, a brief analysis of your competition, and more.