What's included

• 1. Introductory Meeting

  During our initial conversation we will go over your expectations and discuss what current problems with visual communication you might be facing.

• 2. Brand Strategy Deck

  This is a deliverable that we will use to align communication for all asset deliverables moving forward. It will include a clear outline of any visual communication problems that need correcting, goals and expectation of the project, persona of ideal customer / client, the emotional issue we are solving, and what I call "Hero Words" – these are tonal adjectives that will anchor the visual exploration to come.

• 3. Two Directions

  I will present two directions for your brands' visual identity. This is not the final deliverable and will not reflect the highest fidelity. This is a benchmark used to have a conversation about the directions, select one to move forward with, and make adjustments along the way.

• 4. Final Deliverable

  You will receive an Illustrator and SVG file of your new logomark, as well as a slide deck outlining the details of the color system, typography system, tone of voice, illustration style, and brand strategy.