A direction deck: palette, references and visual language for your project.

For when everyone needs to see the same thing before money gets spent: before a shoot, an event, a launch or a rebrand. Deciding what a thing should be comes first, and this deck is where that decision lives.

A direction deck of 10 to 15 pages

Palette with color codes, plus materials and textures

Reference imagery and original mood images made for your project

Notes on light, staging and what the eye should land on first

Two rounds of revisions

Every project starts with the 1-Hour Creative Consultation, credited in full toward this price.

I gather references and make original mood images to fill the gaps.

I build the deck and refine it with you.

What the project is, who it's for, and anything you already love (or hate).