Is this you?

You're chasing the wrong metrics. Traffic is a vanity metric for most B2B SaaS companies.

You're not talking to your customers. Overly reliant on keyword research tools to tell you what your customers want.

Your content research ends with your competitors.

Search as an inbound marketing channel is abused with every article looking like a clone of the other SERP results. Plus, they don't align with your business goals

Let's change that, shall we? Here's how I apply the thought-leadership approach to content -

Using original research: Ask for access to your customers to build mini case studies and use data to make a strong case for your platform.

Finding unique content angles: Keyword research is merely a starting point. Catering to search intent is the real problem I like to solve. I use audience research to find topics and angles no keyword research tool will tell you.

Leveraging internal and external SMEs: I think like a journalist, not a columnist. Interviewing your internal subject matter experts (SMEs) + digging through various channels to find external SMEs allows me to create an original piece from scratch that's useful to your readers.

Thought-leadership is an approach, not a separate category of content. So I work with you to make sure your content always delivers.

2000+ words (minimum)

2 major revisions to the piece

Quick SEO wins

Detailed briefs + templates (processes you can steal for your in-house team)

End-to-end content production

(Optional) Visuals - Static, GIFs, Audiograms

2 updates post-publishing

Reporting on the metrics