What's included

• Creative Concept

  Engaging intro narrative that leads us to the original event concept.

• Reason Why

  A rationale that points out why the proposed Creative Concept fits your brand and how it reflects the event's goals.

• Visitor Experience

  A descriptive first-person narrative that puts us in a visitor's shoes to illustrate impressions we want to generate at the event.

• Activations

  A step-by-step description of engagement points at which we make unique experiences for visitors (photo opportunities, interactive games, audience engagement, giveaways).

• Event Program

  A detailed event timeline, from the start of the visitors' journey to the end of the program.

• All of the above in one pdf. or ppt. document...

  ...to ensure consistency of a storyline, from Creative Concept to its implementation at every touchpoint of the event.