🎓Senior UX-UI Designer

Ismael E.R.

Starting at

/hr

About this service

Summary

🌟What I Offer Experience, collaboration, empathy, and strategic focus. I’ve worked with startups, major brands, and agencies under agile methodologies, where every step counts in creating effective products. I’m passionate about transforming ideas into meaningful digital experiences and being the ally that brings vision, support, and design to drive business growth.

🛤️My Journey I have specialized in digital product design, working on projects that cover the entire UX/UI design process. My career includes collaborations with companies across multiple sectors, from technology to logistics, giving me a broad and adaptable perspective.

🎯My Approach Every project is unique, and my process always begins with three key questions:

What is the primary goal your design aims to solve?

Who are your users, and what are their needs?

What is the scope and priority of each phase of the project?

These questions allow me to structure a clear and personalized plan, aligned with both your business expectations and user needs.

🤝Who Do I Work With? I have collaborated with all types of clients: startups, entrepreneurs, design agencies, and large brands. My experience spans industries such as technology, construction, logistics, software, healthcare, and B2B services. This versatility enables me to adapt to different contexts and understand the specific challenges of each industry.

❤️Why I Love What I Do? My work isn’t just about designing interfaces; it’s about solving real problems and creating experiences that impact users’ lives. Helping a project come to life and knowing it improves people’s digital experience in some way is what drives me every day. 📈My Business Vision in Design I studied Business Sciences at the University of Alicante, a foundation I incorporate into every digital design project. This business background allows me to understand commercial objectives and offer a strategic perspective, ensuring that every design is not only functional and visually appealing but also aligned with my clients' business goals.

Explore my portfolio: ismaelportfolioen.framer.website

FAQs

What services do you offer as a UX/UI designer?
I offer interface design, user experience design, design system creation, native app and website design, as well as strategic consulting to optimize digital products.
Do you work as a freelancer or also as an employed worker?
I work both as an independent freelancer on specific projects and as an employed worker, integrating efficiently and adaptively into teams. I’m comfortable with both roles, as I have experience in both settings, allowing me to adapt quickly to different dynamics and needs.
What is your work process like?
I start every project with an analysis phase, defining business objectives, identifying users and their needs, and setting the project scope. From there, I develop tailored solutions using agile methodologies.
What tools do you use for your projects?
I primarily use Figma for interface design and prototyping, FigJam for brainstorming and idea mapping, Notion and ClickUp for project management, and Framer for interactive web prototyping. I also use other tools depending on the project’s needs.
Do you offer consulting services in addition to design?
Yes, I can help clarify ideas, develop digital strategies, and evaluate the usability of existing products through heuristic analysis and practical recommendations.
Can you work on small projects or with startups?
Absolutely! I love collaborating with startups and entrepreneurs to bring their ideas to life, develop MVPs, and create unique digital experiences tailored to their needs and resources.
What industries have you worked in?
I’ve worked in sectors such as technology, healthcare, education, logistics, auditing, and consulting, allowing me to tailor my approach to different business types and audiences.
How do you ensure the design aligns with my business goals?
In addition to my design training and experience, my studies in Business Sciences enable me to connect business goals with digital design. Every decision is strategy-driven, focused on delivering value to both the business and its users.
What’s the average timeline for a project?
It depends on the project’s complexity. For example, a basic prototype can be completed in a few weeks, while a comprehensive app design might take one to three months. I always collaborate to set realistic timelines and deliver on time.

What's included

User Research and Insights Report
A comprehensive document including user personas, empathy maps, and user journey maps. Delivered in PDF format, this report outlines actionable insights based on user research, aligning business goals with user needs.
Interactive Wireframes and High-Fidelity Prototypes
Fully functional wireframes and prototypes showcasing the structure, flow, and interactivity of the product. Created using Figma or Framer, these designs ensure clarity and alignment with stakeholders before development begins.
Design System and UI Components Library
A detailed design system including style guides (colors, typography, and iconography) and reusable UI components for seamless implementation. Delivered as a Figma file or handoff-ready in your preferred design tool.
Usability Testing Report
A detailed report summarizing the results of usability testing sessions, including user feedback, pain points, and actionable recommendations for design improvements. This ensures the product meets user needs before launch.

Example projects