Bespoke Brand Design

Nomthandazo Masilela

(0)

Starting at

$

270

About this service

Summary

I offer a complete branding experience that goes beyond just logos. From curated mood boards and bespoke typography to a versatile logo suite and captivating social media launch graphics, my packages ensure a brand identity that resonates. What sets me apart is my commitment to infusing each design with a unique story, capturing the essence of the brand in every detail and creating a visual narrative that stands out in a crowded digital landscape.

Process

1. Client Inquiry:
Initial contact via website form, email, or social media.
Schedule an introductory call to discuss project details, goals, and expectations.
2. Discovery Phase:
Conduct a detailed client questionnaire to understand the brand, target audience, and project objectives.
Collaborative mood board creation to align on visual direction and aesthetics.
3. Proposal and Agreement:
Present a detailed proposal outlining scope, deliverables, timelines, and pricing.
Upon agreement, sign a contract and initiate the project with a deposit.
4. Research and Ideation:
In-depth research into industry trends, competitors, and client's unique selling points.
Ideation sessions to conceptualize creative approaches for the project.
5. Design Development:
Typography and colour palette exploration.
Creation of initial logo concepts and brand elements.
Feedback loops with the client to refine and iterate on designs.
6. Presentation:
Present refined design concepts, explaining the rationale behind each element.
Gather client feedback and discuss any necessary adjustments.
7. Refinement:
Implement client feedback and refine designs accordingly.
Iterate through additional rounds of revisions as needed.
8. Finalization:
Obtain client approval on the final designs.
Develop comprehensive brand guidelines, including logo usage, color codes, and typography.
9. Delivery:
Provide the client with all agreed-upon deliverables, including logo files, social media graphics, and any additional assets.
Offer guidance on implementing the new brand across various platforms.
10. Post-Launch Support:
Remain available for any additional support or adjustments.
Offer guidance on maintaining brand consistency.
11. Client Feedback and Testimonials:
Request client feedback on the entire process and final deliverables.
Encourage clients to provide testimonials for future marketing efforts.
This process ensures a collaborative and transparent journey from initial inquiry to delivering a cohesive and impactful brand identity. Adjustments can be made based on the specific needs of each project and client.

FAQs

  • How long does the logo design process take?

    Typically, initial concepts are presented within 1-2 weeks. However, a more accurate estimate will be provided in the proposal based on your specific project.

  • How many revisions are included in the logo design package?

    Most packages include a set number of revisions, often ranging from 1-2 revisions. Additional revisions may incur extra charges.

  • What information do you need from me before starting the design process?

    To kick off the design process, I'll need insights into your brand, target audience, and any specific preferences you have regarding style, colours, and competitors. A detailed client questionnaire will help gather this information.

  • Do I own the rights to the final logo design?

    Yes, upon full payment, you will have complete ownership and rights to the final logo design. I may showcase the work in my portfolio unless otherwise discussed.

  • How are payments structured, and what is your refund policy?

    Payment structures typically involve an initial deposit to initiate the project and subsequent payments upon reaching specific milestones. Refunds are generally not provided after the design process has begun, but client satisfaction is a top priority, and revisions are offered to ensure alignment with expectations.

  • How do we communicate throughout the design process?

    Communication primarily occurs via email and scheduled calls. Regular updates will be provided, and your feedback is crucial at each stage to ensure the final design aligns with your vision.

What's included

  • Mood Board

    A curated collection of images, colours, and visual references that capture the brand's aesthetic and personality, serving as inspiration for the design process.

  • Colour Pallet

    Colour Palette A comprehensive guide featuring the primary and secondary colors of the brand, including hex codes and color usage recommendations for consistency.

  • Typography Suite

    A selection of fonts and typography styles carefully chosen to complement the brand's identity and convey its message effectively across various applications

  • Logo Suite

    Primary Logo: The main representation of the brand, featuring the full brand name and a unique visual element, reflecting its core identity. Secondary Logo: A variation of the primary logo, often without the full brand name or with slight modifications, suitable for specific use cases. Submark: A simplified version of the logo, typically a distinct icon or symbol, used in smaller spaces or as a standalone branding element.

  • Social Media Launch Graphics

    Profile Picture: A custom-designed profile picture featuring elements of the brand's logo or visual identity, optimized for social media platforms. Cover Photo: A visually appealing cover photo for social media profiles, incorporating brand elements and messaging to create a cohesive look. Post Templates: Custom-designed templates for social media posts, providing a consistent and professional appearance across different content types. Story Templates: Description: Templates for social media stories, designed to engage the audience and promote brand awareness with visually captivating graphics. Launch Announcement Graphic: A graphic or image announcing the brand's launch on social media platforms, capturing attention and generating excitement among followers.

  • Logo Mockups

    Logo Mockups Realistic mockups displaying how the logo will appear in various real-world applications, such as business cards, stationery, signage, and digital screens.

  • Brand Collateral Templates

    Collateral Templates Editable templates for common brand collateral, such as business cards, letterheads, and email signatures, maintaining a unified brand appearance.

Example projects

Branding Transformation: Elevating a Local Business's Image

Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Figma

Industries

Beauty

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