🎥 Cinematography & Direction Deliverables (Advertising – Traditional + Social Media)
✅ Creative Development & Storyboarding
• Collaborate with agency or brand teams to conceptualize visual storytelling.
• Create treatment decks, moodboards, and storyboards based on campaign goals.
✅ Pre-Production Planning
• Casting recommendations, crew sourcing, location scouting, shotlist creation.
• Technical planning (camera setups, lighting design, lensing strategies) aligned with brand tone and deliverable specs.
✅ Direction on Set
• Leading performance (actors, models, real people) to capture authentic, emotionally resonant moments.
• Working closely with client/agency stakeholders to maintain brand alignment while preserving cinematic quality.
✅ Cinematography (Director of Photography Role)
• Executing the visual design: camera operation, framing, lighting setups.
• Adapting visual styles for different final uses: traditional 16:9, vertical 9:16 for Instagram Stories/TikTok, 1:1 for feed posts.
✅ Social Content Adaptation (Multi-Format Capture)
• Capturing assets optimized for short-form social media cuts: reels, TikToks, quick ad spots.
• Planning additional B-roll, alternate angles, or behind-the-scenes footage to expand content libraries.
✅ Post-Production Collaboration
• Working with editors (or supervising edit notes) to ensure pacing, narrative, and emotional tone match the original creative intent.
• Ensuring deliverables meet platform specs (broadcast, web, mobile).
✅ Final Deliverables
• Commercial video (broadcast standard 16:9)
• Short-form video cuts for Instagram Reels, TikTok, Facebook Stories
• Cinematic teaser/trailer if applicable
• BTS (Behind-the-scenes) video content (optional)
• Master file (ProRes HQ), and web-optimized versions (H.264)