Brand Positioning & Visual IdentityRicardo Gantschnigg
Short description
A distinctive and flexible visual identity built to work consistently across brand, digital and motion applications.
Full description
I develop distinctive visual identities for brands that need more than a standalone logo.
Together, we translate your positioning, personality and ambitions into a coherent visual system. Depending on the scope, this can include creative direction, logo design, typography, color, graphic principles, imagery, CGI, motion and key digital applications.
My focus is on creating an identity that is recognizable, flexible and practical—giving your internal team and external partners a clear system they can confidently use and extend.
What’s included
Discovery and alignment
Kick-off workshop
Review of existing brand materials
Competitive and visual context
Definition of creative objectives
Shared visual references and direction
Creative direction
Development of initial visual territories
Moodboards and design principles
Presentation of recommended creative direction
Alignment before full identity development
Core visual identity
Depending on the agreed scope:
Logo or logo evolution
Typography system
Color system
Graphic language
Layout and composition principles
Iconography or supporting assets
Image and art direction
CGI or motion principles
Applications
A selected set of applications demonstrating how the identity works in practice, such as:
Website or landing page direction
Social and campaign templates
Presentation design
Editorial or publication layouts
Motion examples
Brand launch assets
Handover
Organized source files
Exported assets
Brand guidelines
Final presentation and handover session
Process
Discovery and strategic alignment
Visual exploration
Creative direction
Identity development
Application design
Refinement and handover
Client requirements
To begin, I will need:
A clear project brief
Existing brand strategy or positioning, when available
Current logos and brand assets
Relevant content and copy
Examples of important applications
Access to the project decision-makers
Consolidated feedback at agreed milestones
Duration
6–10 weeks
Pricing
Starting at € 8,000
Final pricing depends on the required depth, number of applications, stakeholders and whether CGI or motion is included.
FAQs
Example work
Ricardo's other services
Contact for pricing
Duration1 week
Tags
Art Director
Brand Designer
Brand Strategist
Creative Designer
Creative Director
Service provided by
Ricardo Gantschnigg Wörgl, Austria
- 1
- Followers
Brand Positioning & Visual IdentityRicardo Gantschnigg
Contact for pricing
Duration1 week
Tags
Art Director
Brand Designer
Brand Strategist
Creative Designer
Creative Director
Short description
A distinctive and flexible visual identity built to work consistently across brand, digital and motion applications.
Full description
I develop distinctive visual identities for brands that need more than a standalone logo.
Together, we translate your positioning, personality and ambitions into a coherent visual system. Depending on the scope, this can include creative direction, logo design, typography, color, graphic principles, imagery, CGI, motion and key digital applications.
My focus is on creating an identity that is recognizable, flexible and practical—giving your internal team and external partners a clear system they can confidently use and extend.
What’s included
Discovery and alignment
Kick-off workshop
Review of existing brand materials
Competitive and visual context
Definition of creative objectives
Shared visual references and direction
Creative direction
Development of initial visual territories
Moodboards and design principles
Presentation of recommended creative direction
Alignment before full identity development
Core visual identity
Depending on the agreed scope:
Logo or logo evolution
Typography system
Color system
Graphic language
Layout and composition principles
Iconography or supporting assets
Image and art direction
CGI or motion principles
Applications
A selected set of applications demonstrating how the identity works in practice, such as:
Website or landing page direction
Social and campaign templates
Presentation design
Editorial or publication layouts
Motion examples
Brand launch assets
Handover
Organized source files
Exported assets
Brand guidelines
Final presentation and handover session
Process
Discovery and strategic alignment
Visual exploration
Creative direction
Identity development
Application design
Refinement and handover
Client requirements
To begin, I will need:
A clear project brief
Existing brand strategy or positioning, when available
Current logos and brand assets
Relevant content and copy
Examples of important applications
Access to the project decision-makers
Consolidated feedback at agreed milestones
Duration
6–10 weeks
Pricing
Starting at € 8,000
Final pricing depends on the required depth, number of applications, stakeholders and whether CGI or motion is included.
FAQs
Example work
Ricardo's other services
Contact for pricing