UX & Product Website AuditLorena Alvarez
I review your website from a product and user-experience perspective to uncover what’s confusing, slowing users down, or hurting conversion. You’ll receive clear insights and concrete recommendations, no fluff, no redesign pressure.
This audit helps you see your website the way your users do. I identify friction, unclear messaging, and missed conversion opportunities, then translate them into practical UX improvements your team can implement fast, without rebuilding the entire site.
What's included
UX & Product Audit Report
A structured document (PDF or Slides) reviewing your website through a product and user-experience lens. Includes: Annotated screenshots of key pages, Clear explanations of usability, clarity, and flow issues & Observations grounded in SaaS and B2B UX patterns. This report translates design feedback into practical product insights your team can act on.
User Flow & Friction Analysis
A breakdown of your primary user journeys (e.g. homepage → demo, pricing → signup).
Includes:
Where users may feel confused, overwhelmed, or blocked
Missing steps, unclear transitions, or competing CTAs
Moments where intent and interface don’t align
This helps identify why users drop off, not just where.
Messaging & Information Hierarchy Review
An evaluation of how clearly your product communicates value.
Includes:
Above-the-fold clarity assessment
Feature vs. benefit balance
Content prioritization and scannability
Visual hierarchy issues affecting comprehension
This ensures your product’s value is understood within seconds, not minutes.
UI & Interaction Clarity Review
A focused review of interface elements and interactions that impact usability.
Includes:
Button clarity, affordances, and feedback
Consistency across components and pages
Interaction patterns that support or hinder understanding
This bridges visual design and UX, especially important for complex SaaS products.
Loom Walkthrough
A recorded walkthrough explaining:
Key findings
Reasoning behind recommendations
Suggested implementation order
Ideal for async teams, stakeholders, or founders who prefer context over documents.
Actionable Recommendations & Next Steps
Clear, practical suggestions tied directly to each finding.
Includes:
What to change
Why it matters
How it improves user understanding or conversion
No vague advice — everything is written so it can be handed to a designer, PM, or developer.
Prioritized Findings (Impact-Based)
All insights are grouped and ranked by impact.
Categories:
High impact / quick wins
Medium impact / structural improvements
Low impact / polish
This helps teams focus on what matters most, especially with limited time or budget.
Conversion & Trust Assessment
A review of how effectively your website guides users toward action.
Includes:
CTA visibility and clarity
Friction in signup, demo, or contact paths
Trust signals (social proof, credibility, clarity)
This highlights opportunities to improve conversion without redesigning everything.
FAQs
The audit is intentionally focused to ensure depth and clarity. It typically covers up to five core pages or key product flows, such as your homepage, pricing, onboarding, or product overview. The review prioritizes the desktop experience, with mobile feedback provided at a high level unless otherwise agreed. Larger websites or more complex platforms can be reviewed in phases if needed.
To begin, you’ll need a live website or staging link and a clear understanding of your primary goal, whether that’s conversion, onboarding, product clarity, or sales enablement. Access to analytics is optional but highly recommended, as it helps ground the audit in real usage data. No design files or technical access are required.
Most audits are completed within five to seven business days, depending on the scope of the site and how quickly feedback or access is provided.
After delivery, you can implement the recommendations with your team, use the findings to guide a redesign or product roadmap, or book follow-up support if you want help executing specific improvements. There’s no obligation to continue beyond the audit.
This audit does not include hands-on design or implementation work. I don’t create new UI designs, wireframes, or visual mockups, and I don’t make changes to your website or code. User testing, interviews, brand strategy, copywriting rewrites, and ongoing design support are also outside the scope. If you decide you need execution support after the audit, that can be scoped as a separate project.
Lorena's other services
Starting at$950
Duration5 days
Service provided by
Lorena Alvarez New York, USA
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UX & Product Website AuditLorena Alvarez
I review your website from a product and user-experience perspective to uncover what’s confusing, slowing users down, or hurting conversion. You’ll receive clear insights and concrete recommendations, no fluff, no redesign pressure.
This audit helps you see your website the way your users do. I identify friction, unclear messaging, and missed conversion opportunities, then translate them into practical UX improvements your team can implement fast, without rebuilding the entire site.
What's included
UX & Product Audit Report
A structured document (PDF or Slides) reviewing your website through a product and user-experience lens. Includes: Annotated screenshots of key pages, Clear explanations of usability, clarity, and flow issues & Observations grounded in SaaS and B2B UX patterns. This report translates design feedback into practical product insights your team can act on.
User Flow & Friction Analysis
A breakdown of your primary user journeys (e.g. homepage → demo, pricing → signup).
Includes:
Where users may feel confused, overwhelmed, or blocked
Missing steps, unclear transitions, or competing CTAs
Moments where intent and interface don’t align
This helps identify why users drop off, not just where.
Messaging & Information Hierarchy Review
An evaluation of how clearly your product communicates value.
Includes:
Above-the-fold clarity assessment
Feature vs. benefit balance
Content prioritization and scannability
Visual hierarchy issues affecting comprehension
This ensures your product’s value is understood within seconds, not minutes.
UI & Interaction Clarity Review
A focused review of interface elements and interactions that impact usability.
Includes:
Button clarity, affordances, and feedback
Consistency across components and pages
Interaction patterns that support or hinder understanding
This bridges visual design and UX, especially important for complex SaaS products.
Loom Walkthrough
A recorded walkthrough explaining:
Key findings
Reasoning behind recommendations
Suggested implementation order
Ideal for async teams, stakeholders, or founders who prefer context over documents.
Actionable Recommendations & Next Steps
Clear, practical suggestions tied directly to each finding.
Includes:
What to change
Why it matters
How it improves user understanding or conversion
No vague advice — everything is written so it can be handed to a designer, PM, or developer.
Prioritized Findings (Impact-Based)
All insights are grouped and ranked by impact.
Categories:
High impact / quick wins
Medium impact / structural improvements
Low impact / polish
This helps teams focus on what matters most, especially with limited time or budget.
Conversion & Trust Assessment
A review of how effectively your website guides users toward action.
Includes:
CTA visibility and clarity
Friction in signup, demo, or contact paths
Trust signals (social proof, credibility, clarity)
This highlights opportunities to improve conversion without redesigning everything.
FAQs
The audit is intentionally focused to ensure depth and clarity. It typically covers up to five core pages or key product flows, such as your homepage, pricing, onboarding, or product overview. The review prioritizes the desktop experience, with mobile feedback provided at a high level unless otherwise agreed. Larger websites or more complex platforms can be reviewed in phases if needed.
To begin, you’ll need a live website or staging link and a clear understanding of your primary goal, whether that’s conversion, onboarding, product clarity, or sales enablement. Access to analytics is optional but highly recommended, as it helps ground the audit in real usage data. No design files or technical access are required.
Most audits are completed within five to seven business days, depending on the scope of the site and how quickly feedback or access is provided.
After delivery, you can implement the recommendations with your team, use the findings to guide a redesign or product roadmap, or book follow-up support if you want help executing specific improvements. There’s no obligation to continue beyond the audit.
This audit does not include hands-on design or implementation work. I don’t create new UI designs, wireframes, or visual mockups, and I don’t make changes to your website or code. User testing, interviews, brand strategy, copywriting rewrites, and ongoing design support are also outside the scope. If you decide you need execution support after the audit, that can be scoped as a separate project.
Lorena's other services
$950