Research and Discovery

This initial phase involves understanding your brand's mission, values, target audience, competition, and market trends. This process may also include conducting surveys, interviews, and competitor analysis to gather insights.

Design Brief

Next, I will create a design brief that outlines the project's objectives, target audience, deliverables, timeline, and budget. This document serves as a roadmap for the design process and helps to align your expectations.

Concept Development

I will generate initial design concepts, including logo ideas, color schemes, typography, imagery, and other visual elements. I'd also explore various creative directions while keeping in mind the brand's identity and values.

Feedback and Iteration

I will present the design concepts to you and all stakeholders for feedback. Gather input on what works well and what needs improvement. Iterate on the designs based on the feedback received, refining and enhancing the concepts accordingly.

Logo Design

I will develop the primary brand logo, which serves as the cornerstone of your brand's visual identity. The logo will be versatile, memorable, and reflective of your brand's personality and values.

Visual Identity System

I will create a comprehensive visual identity system that includes guidelines for logo usage, color palette, typography, imagery styles, and other brand elements. These guidelines will ensure consistency across all brand touchpoints.

Collateral Design

I will apply the brand identity to various collateral materials, such as business cards, letterheads, packaging, signage, and digital assets. Each piece will reinforce the brand's identity and messaging.

Digital Presence

Design and develop digital assets, including website design, social media graphics, email templates, and digital advertisements. I will ensure that the brand's online presence aligns with its overall visual identity and user experience.

Launch and Implementation

I will collaborate with you to roll out the new brand identity across all touchpoints, both internally and externally. I will also collaborate with you to communicate the rebranding to employees, customers, and other stakeholders, monitoring feedback and making any necessary adjustments.

Brand Maintenance (for 3 months)

Continuously monitor and maintain the brand identity to ensure consistency and relevance over time. I will also regularly review and update brand guidelines as needed to adapt to changes in the market or brand positioning.