What's included

• 1. Moodboard & Art Direction

  After the discovery call and once the brief is finalised I'll create a moodboard we present 2 different creative directions to choose from.

• 2. Logo Design

  Once the creative direction is chosen, I'll present 2-3 logo designs to choose from. Final deliverables: Primary logo in different versions (PNG, EPS, SVG, PDF, negative and positive, for print and digital)

• 3. Brand typography

  Main font and font pairing

• 4. Brand palette

  Brand primary and secondary colour palette

• 5. Brand Guidelines Doc

  How to use the logo, assets and full identity with some examples of brand application. Final deliverables: PDF or online guidelines

• 6. Patterns (optional)

  Graphic motives to use with the brand

• 7. Illustration style (optional)

  Style of illustration to use with the brand

• 8. Icon set (optional)

  Set of icons (decided with the client) to use with the brand

• 9. Social Media templates (optional)

  Social media templates for Twitter, Linkedin, Facebook and Instagram

• 10. Deck template (optional)

  Google Slide template for presentation

• 11. Stationery & swag (optional)

  Art Direction, Design and files for print.