Visual Identity by Anna Negrini

Visual Identity by Anna NegriniVisual Identity by Anna Negrini

Visual Identity

Anna Negrini

Contact for pricing

About this service

Summary

I don’t offer any design packages because I think your business is not the same as everyone else’s. Moreover there are steps like Exploration and Strategy that need to be done anyway even if the request is for a simple logo.

Revisions 2 rounds for n.1 and n.2. Once the logo artwork has been finalised, just minor changes overall (not included - for example - would be a change of creative direction).

What's included

1. Moodboard & Art Direction
After the discovery call and once the brief is finalised I'll create a moodboard we present 2 different creative directions to choose from.
2. Logo Design
Once the creative direction is chosen, I'll present 2-3 logo designs to choose from. Final deliverables: Primary logo in different versions (PNG, EPS, SVG, PDF, negative and positive, for print and digital)
3. Brand typography
Main font and font pairing
4. Brand palette
Brand primary and secondary colour palette
5. Brand Guidelines Doc
How to use the logo, assets and full identity with some examples of brand application. Final deliverables: PDF or online guidelines
6. Patterns (optional)
Graphic motives to use with the brand
7. Illustration style (optional)
Style of illustration to use with the brand
8. Icon set (optional)
Set of icons (decided with the client) to use with the brand
9. Social Media templates (optional)
Social media templates for Twitter, Linkedin, Facebook and Instagram
10. Deck template (optional)
Google Slide template for presentation
11. Stationery & swag (optional)
Art Direction, Design and files for print.