Users sign up for your product. They poke around for a few days. Then they quietly cancel. Support tickets pile up for things that should be obvious. Your churn rate keeps climbing, and you're not sure if it's the product or the interface.
It's almost always the interface.
I redesign SaaS products and web applications so users actually understand them, adopt them, and keep paying for them. Not because the UI looks trendy, but because every interaction removes confusion and builds confidence in your product.
What's actually causing your churn:
Onboarding that dumps features instead of delivering value in the first 5 minutes
Navigation that makes sense to your team but confuses everyone else
Key actions buried 3 clicks deep when they should be 1
No visual feedback when users complete important tasks
Inconsistent UI patterns that erode trust over time
My process:
Product + user audit — I walk through your app, identify where users get stuck, and map the friction points killing retention
Competitor analysis — What are the best products in your space doing that you're not?
Information architecture — Restructure navigation, feature grouping, and data hierarchy for intuitive access
Wireframes + flow validation — Test the new structure before committing to visual design
Moodboard + visual direction — 2 style concepts aligned with your brand and user expectations
High-fidelity UI design — Every screen, state, modal, and edge case designed to production quality
Design system — Modular component library your engineers can implement systematically
Dev handoff + support — Organized Figma file, Loom walkthrough, and availability for implementation questions
Proof this works:
$20M+ profit generated for a single client after SaaS redesign
+34% Day-7 retention after onboarding redesign
+27% activation rate improvement after first-session restructure
30% LTV increase after UI/UX redesign
55,000+ paid subscriptions driven by redesigned onboarding
Users sign up for your product. They poke around for a few days. Then they quietly cancel. Support tickets pile up for things that should be obvious. Your churn rate keeps climbing, and you're not sure if it's the product or the interface.
It's almost always the interface.
I redesign SaaS products and web applications so users actually understand them, adopt them, and keep paying for them. Not because the UI looks trendy, but because every interaction removes confusion and builds confidence in your product.
What's actually causing your churn:
Onboarding that dumps features instead of delivering value in the first 5 minutes
Navigation that makes sense to your team but confuses everyone else
Key actions buried 3 clicks deep when they should be 1
No visual feedback when users complete important tasks
Inconsistent UI patterns that erode trust over time
My process:
Product + user audit — I walk through your app, identify where users get stuck, and map the friction points killing retention
Competitor analysis — What are the best products in your space doing that you're not?
Information architecture — Restructure navigation, feature grouping, and data hierarchy for intuitive access
Wireframes + flow validation — Test the new structure before committing to visual design
Moodboard + visual direction — 2 style concepts aligned with your brand and user expectations
High-fidelity UI design — Every screen, state, modal, and edge case designed to production quality
Design system — Modular component library your engineers can implement systematically
Dev handoff + support — Organized Figma file, Loom walkthrough, and availability for implementation questions
Proof this works:
$20M+ profit generated for a single client after SaaS redesign
+34% Day-7 retention after onboarding redesign
+27% activation rate improvement after first-session restructure
30% LTV increase after UI/UX redesign
55,000+ paid subscriptions driven by redesigned onboarding