What's included

• Discovery & Performance Audit

  Dive deep into your brand's current digital footprint with our comprehensive Discovery & Performance Audit. We'll assess your existing campaigns, strategies and performance by platform to uncover actionable insights and opportunities for growth, setting the stage for a high-impact performance marketing journey.

• Account & Tracking Setup

  Our meticulous Account & Tracking Setup ensures your marketing platforms are primed for success. We establish robust tracking mechanisms across all channels, enabling precise measurement of engagement, click-throughs, and conversions for data-driven decision-making.

• Strategy

  If we're building a long term relationship, we'll develop an overarching performance marketing strategy. This typically takes a high level view of all activity and includes Objectives, KPIs & Targets, Audience, Creative Concepts or Recommendations, Strategic Approach, Tactics by Channels, Timings and Technical Requirements.

• Campaign Plan

  Each Campaign Plan is a blueprint for success, detailing the specific steps and initiatives we'll undertake to achieve your goals. From targeting to timing, we outline every element to ensure your campaign hits the mark and delivers measurable results.

• Media Plan

  Receive a detailed media buying plan, including platform selection, budget allocation, targeting criteria, required creative, scheduling and crucially, estimated performance and targets by campaign and adset.

• Campaign Content & Creative

  Get custom-designed creative assets and content tailored to each campaign, crafted to engage your target audience and drive conversions across chosen platforms.

• Campaign Management & Optimisation

  Benefit from ongoing campaign management, including regular adjustments and optimisations based on real-time performance data to ensure maximum efficiency and return on investment.

• Campaign & Monthly Performance Review

  At the end of each campaign you'll receive a comprehensive report analysing performance, key metrics, and learnings, along with recommendations for future strategy and improvements. We'll also hold a monthly review, where we'll take a high level view across all activity and ensure we're on track to hit the targets we outlined in the strategy.