Paid Performance Marketing (Social, Search, Display Advertising)

Jack Biss

Contact for pricing

About this service

Summary

We know what it takes to drive awareness, leads and conversion in digital – at scale. Our team have managed campaign budgets between $2,000 and $2 Million across a wide range of sectors and markets around the globe. We're experts at driving engagement, click through and conversion across all channels -whether you’re driving awareness, converting leads, or scaling Ecommerce campaigns.

Process

We'll start with a discovery call. This doesn't cost a dime - it's a chance for us to meet and for me and to understand what you're trying to achieve and why you need support. It's mostly you talking and me listening! From here we'll outline a scope of work. We'll send it over for you to review, then jump on a call to work through it and adjust as required. Once signed up we'll begin your onboarding, and work through the deliverables we've outlined. Please refer to the "what's included" tab for a full explanation of process and deliverables. At a top-line level we follow a "Discover, Decide, Deliver" approach: DISCOVER We utilise a range of tools to understand your organisation and your business. We research and segment audiences, nail-down your objectives, and comprehensively understand your competitors and their capabilities. We produce recommendations borne from this insight which inform strategy, product, and campaign development. DECIDE We make key decisions based on insight and lay down a strategy or plan to achieve your objectives. We work with you, teams across your organisation and your partners to ensure all the pieces of the puzzle fit together and determine how to implement your strategy or deliver your campaign or new product. DELIVER We get our hands dirty and deliver the required elements to implement the strategy or plan. We deliver creative, build websites and checkouts, manage campaigns across traditional and digital channels, buy and optimise digital media, and design and develop new products. If somethings not working as it should or your campaign isn’t performing, we’ll use all the tools at our disposal to find out why and fix it.

What's included

Discovery & Performance Audit
Dive deep into your brand's current digital footprint with our comprehensive Discovery & Performance Audit. We'll assess your existing campaigns, strategies and performance by platform to uncover actionable insights and opportunities for growth, setting the stage for a high-impact performance marketing journey.
Account & Tracking Setup
Our meticulous Account & Tracking Setup ensures your marketing platforms are primed for success. We establish robust tracking mechanisms across all channels, enabling precise measurement of engagement, click-throughs, and conversions for data-driven decision-making.
Strategy
If we're building a long term relationship, we'll develop an overarching performance marketing strategy. This typically takes a high level view of all activity and includes Objectives, KPIs & Targets, Audience, Creative Concepts or Recommendations, Strategic Approach, Tactics by Channels, Timings and Technical Requirements.
Campaign Plan
Each Campaign Plan is a blueprint for success, detailing the specific steps and initiatives we'll undertake to achieve your goals. From targeting to timing, we outline every element to ensure your campaign hits the mark and delivers measurable results.
Media Plan
Receive a detailed media buying plan, including platform selection, budget allocation, targeting criteria, required creative, scheduling and crucially, estimated performance and targets by campaign and adset.
Campaign Content & Creative
Get custom-designed creative assets and content tailored to each campaign, crafted to engage your target audience and drive conversions across chosen platforms.
Campaign Management & Optimisation
Benefit from ongoing campaign management, including regular adjustments and optimisations based on real-time performance data to ensure maximum efficiency and return on investment.
Campaign & Monthly Performance Review
At the end of each campaign you'll receive a comprehensive report analysing performance, key metrics, and learnings, along with recommendations for future strategy and improvements. We'll also hold a monthly review, where we'll take a high level view across all activity and ensure we're on track to hit the targets we outlined in the strategy.