Brand Strategy, Design and System Definition

Dinamico Studio

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About this service

Summary

We create brands through value, beauty and function. We understand and develop unique strategies that allow us to build incredible brand systems, which are always evolving and growing.

Process

Our process starts with understanding.

We understand the brand itself, who the users are, and what makes it different. This allows us to create an unique brand strategy.

We create a narrative based on this strategy, which allows us to create visual metaphors based on it. This way, the logotype and visual elements become part of this narrative.

Once we have the foundations down, we create a comprehensive brand system that catalogs every component and iteration for the brand, so they can be used to generate visual pieces easily and systematically.

FAQs

Is everything personalized to each brand?
Yes. We create systems from scratch that evolve with each brand, with components and foundations unique to their needs. Not two brands are the same, so we take care to understand what each one needs specifically.

What's included

Brand Strategy
A comprehensive document that contains all important details of the brand, such as brand purpose, values, user needs and market research.
Brand Guidelines
A document detailing the proper usage of all aspects of the brand, from logotype application, color palette to visual system.
Brand System
Every single component is organized and structured into an easy to manage brand system within Figma, which allows for the brand to keep expanding digitally.

Example projects