Brand Strategy

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About this service

Summary

Brand strategy is the foundation of your brand.
It is how you connect and communicate to your audience who your brand is and what their values are.
Combine a true understanding of your ideal client with market research and you've got a banging brand that stand's out from the competition!
I will create the strategy for your brand. This will include the following:
Brand Reflection Questionnaire
Brand Purpose
Brand Words
Values
Voice & Tone
Mission Statement
Vision
Goals
Audience Analysis
Audience Personas
Audience Problems & Solutions
Competitor Analysis
2 Mood Boards and Creative Directions
We will work together to find the best strategy to connect you with your people and then I will wrap it all up into a beautiful brand strategy book that can be used with your team, partners, and anyone else working with your brand.
How it works
Enquire and we will discuss the needs of the brand and the goals of the project
Payment is made, I will send you a branding questionnaire along with a link to your Notion portal (where the majority of the project will be carried out).
Once you have accessed your portal and filled out your questionnaire, we will discuss what was included in the form and further go over any needed information.
Brand strategy and research phase are conducted. This takes about 7-14 business days depending on the project and brand.
Brand Strategy is presented
Refinements are made if needed
Then send off!
Are you interested in adding branding design? I also offer that! Strategy and design go hand in hand so if you are interested in purchasing this gig in addition to having your logo and visual identity created, please reach out! I would absolutely love to help you with everything branding!
Branding projects are bespoke to individual client needs. Please reach out to discuss the best options for your brand. After discussion a proposal containing packages that fit each client's unique needs will be sent over.

What's included

  • Brand Strategy:

    Story, Tone of Voice, Mission & Goal, Competitor Analysis, Audience Personas, Creative Direction, Brand Strategy Guidebook, Mood boards


Skills and tools

Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Notion

Work with me