Brand Design & Strategy
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About this service
Summary
Effective branding starts with strategy. With this package, I get into the roots of your business and together we figure out how to communicate your business's values, mission, and goals to your audience with strategic design.
What's included
Brand Strategy:
- Brand Discovery - Reflection Questionnaire - Brand Story - Brand Purpose - Brand words, tone of voice, and values - Brand Mission & Vision Statement - Business Goals - Target Audience - Audience Personas - Problems and Solutions - Competitor Analysis - Dream board and Creative Suggestions
Brand Identity:
- Logo Suite (primary, secondary, and marks) - Branding Guidelines - Color Palette - Type Hierarchy and Pairing - Photography Direction - Unique Brand Pattern - 5 Instagram highlight covers - Custom Backgrounds - Iconography/Elements - Branding Files
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