What's included

• Competitor & Market Analysis

  Uncover market opportunities and areas prime for disruption through evaluation of the competitive landscape.

• Audience Identification

  Pinpoint your total addressable market by profiling target customer segments and assessing potential reach.

• Persona Development

  Translate data-driven audience insights into representative buyer personas to guide campaign tailoring.

• Omnichannel Strategy

  Map an integrated marketing plan across all digital and traditional channels to orchestrate a unified campaign.

• Campaign Planning

  Align creative concepts and messaging to buyer journeys to boost personal relevance and conversion potential.

• Performance Benchmarking

  Define key quantifiable metrics and set measurable targets across funnels tied directly to business KPIs.