Digital Transformation & Strategy

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About this service

Summary

I help companies take advantage of opportunities and overcome challenges in an increasingly digital marketplace. Through insightful analysis, future-focused strategy and technology optimization, I empower organizations to accelerate growth by crafting leading customer experiences.

What's included

  • Discovery & Strategy

    Customer Research Report, Journey Mapping Workshop, Persona Profiles, Experience Audit Analysis, Innovation Opportunity Assessment, Digital Strategy Roadmap

  • Technology & Platforms

    Current State Technology Analysis, Technology Stack Consolidation Plan, Product Requirements Documentation, Dashboards and Reporting Build

  • Web & Mobile Optimization

    Information Architecture Recommendations, Website Redesign Concepts, Conversion Rate Optimization Plan, Mobile App User Flows, Personalization Framework

  • Content & Campaigns

    Content Gap Analysis, Content Strategy Plan, Content Calendar, Campaign Marketing Plan, Campaign Setup and Configurations

  • Ongoing Advisory Support

    Quarterly Strategy Reviews, Annual Technology Audits, Regular Consulting Calls, Email Q&A Access


Skills and tools

Marketing Strategist
Market Researcher
Business Strategist
Google Analytics
Salesforce
Tableau

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