What's included

• Social Media Content Calendar:

  The social media manager should create a detailed content calendar outlining the posting schedule for various platforms (e.g., Facebook, Instagram, Twitter). This calendar should include dates, times, and the type of content to be posted, such as images, videos, articles, or infographics. Having a well-structured content calendar ensures consistent and strategic posting.

• Engagement and Interaction Reports:

  The social media manager should provide regular reports on engagement metrics, such as likes, shares, comments, and click-through rates. These reports should analyze trends and provide insights on what content is resonating with the audience. They should also include recommendations for improving engagement and interaction with followers.

• Content Creation:

  Depending on the agreement, the social media manager may be responsible for creating content such as graphics, videos, and written posts. These deliverables should align with the client's branding and marketing goals. High-quality and engaging content is essential for a successful social media presence.

• Follower Growth Strategy:

  The social media manager should outline a strategy for growing the client's social media following. This could include tactics like hashtag research, influencer collaborations, or paid advertising campaigns. Deliverables may include a growth plan, target follower numbers, and progress reports.

• Performance Analysis and Recommendations:

  Periodically, the social media manager should conduct a thorough analysis of the client's social media performance. This includes evaluating the effectiveness of the strategy, identifying areas for improvement, and providing recommendations for adjustments to the content, posting schedule, or targeting. These insights help the client continuously refine their social media strategy for better results.