What's included

• Phase 1: Discovery & Research

  Activities: Stakeholder interviews Competitive analysis User research (surveys, interviews, persona creation) Define project goals and KPIs Deliverables: Research report with key findings User personas Problem statement and solution hypothesis

• Phase 2: Ideation & Concept Development

  Activities: Brainstorming sessions with stakeholders Initial sketches and low-fidelity wireframes Define user flows and navigation structure Deliverables: Wireframes for core screens User journey maps Project concept documentation

• Phase 3: Design & Prototyping

  Activities: Create high-fidelity designs in tools like Figma Develop interactive prototypes Test designs with real users (usability testing) Collaborate with development for technical feasibility Deliverables: High-fidelity mockups Interactive prototypes Design system components (color palette, typography, icons)

• Phase 4: Validation & Iteration

  Activities: Conduct usability testing sessions Collect user feedback Iterate designs based on testing insights Deliverables: Updated design assets Usability testing report

• Phase 5: Handoff & Support

  Activities: Prepare design assets for development (annotations, specs) Support developers during the implementation Conduct design QA during development Deliverables: Design handoff package (Zeplin/Figma export, redlines) Support documentation Final project report