Mini Brand Identity

pro

Top Independent

Jaime Wright

(2)

Contact for pricing

About this service

Summary

This is a great option if you are just getting started. Or just not ready to dive into full brand identity.

This mini brand is for you if you want a personalized, just for you, professional brand - but takes less time and is helpful if you have a smaller budget.

The graphics created are based on your questionnaire and feedback and a little exploration. The difference here is in the depth of exploration and timelines - never a change in quality.

This will be an exquisite branding that will allow you to grow and scale - you can always add on a deeper strategy when you are ready.

Here's what's included

🔸Brand Clarity Questionnaire

🔸Moodboard

🔸Primary Logo

🔸Choice of Stacked Logo or Initials Logo

🔸Color Palette

🔸Typography Suite

🔸Brand Guidelines Book

✨Send me a message if you need to add on another logo type or if you have different graphic needs and I can create a package just for you!

I have a 3 stage Brand Design Process.

Stage One - Brand Strategy & Research In this stage, I will research your brand and get to know about you and your business in the time that we have together. I will send you a Brand Clarity Questionnaire and request a Pinterest board. You will be asked to put together a board that represents the mood and feel that you would like for your brand. This can be a broad range of pins such as: art, photography, interior design, colors, fonts, logos, website design, landscape photography, graphics and etc. Stage Two - Brand Identity / Design Phase Drawing on the vision/mission work (above) I create a mood board and overall creative direction based on my research of your brand and your questionnaire. Once the direction is created, I will begin designing your logo concepts.

I will design 3 logo concepts, a brand-specific, curated color palette, brand-specific typography suite on a variety of mockups specific to your industry on a gorgeous video presentation. Stage Three - Deliverables Once you have viewed your video presentation, you will be providing feedback & revision requests. Once you have made the final design approval, I will complete your brand guidelines book, and set up your logo files!

All design files will be provided through a Google Drive link where you will be given full access and rights to your designs!

You walk away from this experience with a new sense of clarity and purpose in your business – more confident, ready to serve the world with greater impact in a way that only you do can do.

What's included

🔸MoodBoard
a mood board that visually expresses the brand's creative direction of how the brand feels with a collection of photos and colors.
🔸Primary Logo
A full logo with or without tagline / services
Secondary / Stacked Logo
this is a version of the full logo in a stacked position. It typically includes all or most of the elements of the original logo but is situated for use in places where the logo needs to be smaller or in different proportions.
🔸Color Palette
colors suggested and curated based on color psychology, your brand & brand vision, & target audience.
🔸Typography Suite
fonts chosen that are perfect for your needs, social media, websites and etc that work with your logo. Specifications given for use on headings, subheadings, paragraphs, CTA buttons and etc.
Brand Guidelines
a full, branded pdf booklet, that showcases all elements of your brand & instructions for proper logo use, color codes for your palette, and examples and proper use suggestions for your typography suite.
Logo/ Design files
all files provided: SVG, PNG, JPG, PDF, EPS via Google Drive Link

Recommendations

(5.0)

Michaelyn Meave

Client • Sep 28, 2023

Recommended

Jaime was absolutely fantastic to work with. Her attention to detail, thoughtfulness, and execution were so impressive. I would highly recommend her and would love to work with her again in the future!

Leonardo Stella

Client • Jul 14, 2023

Recommended

Leonardo recommends working with Jaime

Gabe Caraballo

Client • Feb 8, 2023

Recommended

Jaime took a concept described with non-tangible terms and provided a visual solution that perfectly depicted the brand identity! An absolute professional who I will definitely be working with again.