Brand Identity Package by Jaime W

Brand Identity Package

Pro

Top Independent

Jaime W

Contact for pricing

About this service

Summary

🧲 Strategic Brand Identity for Vision-Led Founders Ready to Align, Elevate & Scale

🔥You’ve outgrown aesthetics. Now it’s time for alignment. 🔥 Strategy. Vision. Presence. Period.

If your brand looks ok but doesn’t feel aligned anymore - this is the missing piece.

You’ve got a powerful offer. A vision that’s growing. But your messaging, visuals, and positioning? They’re all speaking different languages.

You want to walk away knowing:

What your brand really stands for - and how to say it

How to translate your energy into strategy

How to make aligned decisions as you scale

What your audience actually needs to see, hear, and feel

Where your brand is going - and how to lead it there

That’s where I come in.

I help you decode your vision, organize your brilliance, and build a strategic foundation that informs every design, message, and move you make. This isn’t about decoration. It’s about direction.

🛠️ BRAND STRATEGY OPTIONS: 🧠 Brand Discovery + Positioning Audit 💬 Messaging Framework + Voice Clarity 📚 Brand Values, Archetypes + Differentiators 🎯 Audience Targeting + Strategic Direction 📐 Brand Guidelines to Anchor Future Design 📦 CUSTOM BRAND IDENTITY SYSTEM: 🖼️ Logo Family 🎨 Curated Color Palette 🔤 Custom Typography Suite 📐 Layout Examples + Scalable Design System 📂 Final File Delivery: Ready-to-use web + print files 📝 Brand Guidelines PDF for internal use, team, or future designers Everything is built with scale, handoff, and consistency in mind - so that your brand grows with you, not against you. 🔁 The Transformation:

✅ Make faster decisions with a brand system that filters the noise ✅ Communicate confidently across platforms and touchpoints ✅ Show up with consistency, alignment, and leadership ✅ Create trust and recognition without over-explaining ✅ Know exactly who you are - and how to move

👑 This is for those who know design without strategy is just decoration. Let’s build the brand foundation your next chapter deserves. ✨ Just need strategy? We can start there. Already clear on your direction? Then we can dive straight into your identity system. But if you’re ready to align everything - from messaging to visuals to web - I also offer full brand experiences for those scaling with clarity and confidence. Just reach out and let me know where you’re starting.

Process

🚀 My Signature 3-Stage Brand System

This process transforms clarity into confidence - designs with a bold, elevated presence. 🔸 Stage One: Brand Clarity & Strategic Foundation Comprehensive brand questionnaire - we will uncover your purpose, positioning, and audience so that every design decision is rooted in strategy, not guesswork. You'll also be asked to share a Pinterest board to give me visual insight into your style, inspirations, and brand aspirations. Strategy: If we are doing any messaging / strategy together it will happen here in stage One. 🔸 Stage Two: Visual Direction & Aesthetic System I craft a curated visual language and direction through moodboards and color palettes.These are designed to align with your brand’s unique energy, tone, and target audience. Not just creating a look - designing an ecosystem that your brand can thrive in. 🔸 Stage Three: Brand Identity Design & Delivery I typically develop 3 logo concepts and 3 creative directions (sometimes a project will call for a different approach depending on timelines etc) each featuring unique logo concepts, typography, and color systems. These are presented to you in a recorded video presentation, giving you the space to absorb the design rationale and see your brand in context. After viewing, you’ll share your feedback, and we’ll move into revisions to refine your chosen direction. Your final brand suite typically includes: Logos (primary, alternate, submark)

Color palettes

Typography system

Branded mockups

A comprehensive Brand Guidelines Book

📦 Final Deliverables You’ll receive your full brand package in the following file formats: SVG, PNG, JPG, PDF & EPS

Your Brand Guidelines will be delivered as a polished PDF. Optional Add-On: We can also create your brand in Canva and hand over an editable template so you or your team can make updates anytime, easily.

What's included

Mood Board
board with various pictures and colors that represent the mood, feel and vibe of the brand
Brand Clarity & Strategy
the questionnaire, research, and analysis of your brand
Primary Logo
full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS)
Secondary Logo
a variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.
Initials/watermark/symbol
Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element
Color Palette
Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed
Typography Suite
Fonts selected for use on social media and your website. Fonts suggested and chosen specifically for headings, subheadings, paragraph/ text, & website button font. Consistent visuals are key to great brands! Fonts selected based on your brand, visuals, and logo. 3x revisions allowed
Instagram Highlight Covers
6 highlight covers provided if you have more highlights than this in your IG, let me know we can adjust as needed.
Social Media Launch Templates
4 templates created for you in Adobe XD and transferred to Canva for easy use - The templates can be created for Instagram, LinkedIn, Facebook and can be new brand launch templates or branded templates for everyday use.
Brand Pattern
a brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.
Comprehensive Brand Clarity Questionnaire
I will send you this questionnaire to help build a strong brand foundation and get to know more about you and your business.

Recommendations

(5.0)

James Loor • GRITSTDO

Client • Jan 24, 2025

Recommended

Excelent and friendly communication, she adjust her schedule to work with us, open communication and suggestions, excellent work on time.

Michaelyn Meave

Client • Sep 28, 2023

Recommended

Jaime was absolutely fantastic to work with. Her attention to detail, thoughtfulness, and execution were so impressive. I would highly recommend her and would love to work with her again in the future!

Leonardo Stella

Client • Jul 14, 2023

Recommended

Leonardo recommends working with Jaime

Gabe Caraballo

Client • Feb 8, 2023

Recommended

Jaime took a concept described with non-tangible terms and provided a visual solution that perfectly depicted the brand identity! An absolute professional who I will definitely be working with again.