Brand Identity Package
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About this service
Summary
Often I see businesses that are frustrated because their brand just isn't communicating their business's values and mission. My solution is a process using strategy and research where I leverage your authenticity and get to the heart of your business, creating a visual brand that aligns you with your customers.
Three Stages: 🔹Brand Strategy/ Research 🔹Visual Identity / Design Phase 🔹Deliverables Stage 1 Brand Strategy/ Research:
I will send you a Brand questionnaire (similar to, but more in-depth than the logo design questionnaire)
I will ask for a Pinterest board from you as well full of inspiration that you've chosen that best represents the mood and feel of the brand you'd like to have. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures and etc.
Stage 2 Visual Identity / Design:
Drawing on the vision/mission work (above) I create your mood board and overall creative direction based on research and questionnaire.
I create and design your logos and graphics! You will be presented with 3 different logo concepts, a suggested color palette, and a suggested typography suite.
Logos and designs are presented to you over a gorgeous video presentation in a variety of mockups specific to your industry. Once you have viewed the designs, you have 3x revisions for designs, color palette, and typography.
Stage 3 Deliverables:
Once you have made the final approval on designs, I will finish your Brand Guidelines Book and set all of your logos and designs into digital and print files.
And at the end, you walk away from this experience with a new sense of clarity and purpose in your business – more confident, ready to serve the world with greater impact in a way that only you can do.💫
What's included
Mood Board
board with various pictures and colors that represent the mood, feel and vibe of the brand
Brand Clarity & Strategy
the questionnaire, research, and analysis of your brand
Primary Logo
full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS)
Secondary Logo
a variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.
Initials/watermark/symbol
Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element
Color Palette
Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed
Typography Suite
Fonts selected for use on social media and your website. Fonts suggested and chosen specifically for headings, subheadings, paragraph/ text, & website button font. Consistent visuals are key to great brands! Fonts selected based on your brand, visuals, and logo. 3x revisions allowed
Instagram Highlight Covers
6 highlight covers provided if you have more highlights than this in your IG, let me know we can adjust as needed.
Social Media Launch Templates
4 templates created for you in Adobe XD and transferred to Canva for easy use - The templates can be created for Instagram, LinkedIn, Facebook and can be new brand launch templates or branded templates for everyday use.
Brand Pattern
a brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.
Comprehensive Brand Clarity Questionnaire
I will send you this questionnaire to help build a strong brand foundation and get to know more about you and your business.
Example projects
Recommendations
(5.0)
Client • Sep 28, 2023
Recommended
Jaime was absolutely fantastic to work with. Her attention to detail, thoughtfulness, and execution were so impressive. I would highly recommend her and would love to work with her again in the future!
Client • Jul 14, 2023
Recommended
Leonardo recommends working with Jaime
Client • Feb 8, 2023
Recommended
Jaime took a concept described with non-tangible terms and provided a visual solution that perfectly depicted the brand identity! An absolute professional who I will definitely be working with again.
Client • Jul 7, 2022
Recommended
Jaime was great to work with! Professional, timely and with great vision!
Skills and tools
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